Study On Value Evaluation And Value Promotion Of Hikvision Based On Real Option Theory

So far,with the acceleration of urbanization in China and the vigorous promotion of the government,safety and security industry closely related to the city,intelligent transport construction and other policies have been introduced and public security awareness has continued to improve,keeping China's security industry on a good track.With the Internet of things,artificial intelligence,big data,cloud computing and other new generation of information technology impact,security products and systems will become three-dimensional,networked and intelligent,innovative security applications and new market demand will continue to emerge.The purpose of this paper is to avoid defects in traditional assessment methods,introduce the real option method as an important supplement and construct an enterprise value evaluation model combining EVA and real option according to the characteristics of security industry.Taking Hikvision as an example,the existing asset value,real option value and overall value are calculated respectively,compared with the stock price march on the base date.And analyze the driving factors of Hikvision's value enhancement from the angle of finance and management,then put forward the corresponding value promotion strategy for the relevant factors.