The Research On The Development Of Leisure Tea Industry In Yixing City

Yixing is called "oasis of tea".Tea has a long history and strong tea cultural atmosphere.Tea garden area,tea yield,high quality tea ratio and tea export rank the top in the whole province.But compared with the developed cities in China,tea production and total output value are relatively low because of the relatively small total area of tea plantations in Yixing.And along with the rural labor force going to town to work,the labor cost of tea production has been increasing,which brings heavy burden to tea enterprises and industries.At the moment of the transformation and upgrading of the tea industry,the relevant departments of Yixing put forward the tea industry development policy of the tea industry and attach importance to the combination of the development of leisure tea industry and the green ecology.At present,the largest tea production base in Jiangsu Province,the first Bicycle Theme Park in Jiangsu Province,the forest coverage rate of 95%,and so on have been completed in Jiangsu province.Big goal.Yixing city makes full use of the unique natural environment and the historical resources of tea culture in the tea producing area.It combines leisure agriculture with the tea industry to create a batch of leisure agriculture and rural tourist attractions on the theme of tea culture,tea experience and local culture.The leisure tea industry has developed rapidly,but it is also faced with the development of tea industry.It is worth studying and paying attention to a series of problems.Taking the leisure tea industry in Yixing as the research object,combining the relevant policies of the national tea industry and the practical needs of the development of the leisure tea industry in Yixing,based on the theory of industrial integration,experience economy,sustainable development and cultural tourism,this paper analyzes the favorable conditions for the development of leisure tea industry in Yixing,and in the leisure agriculture.On the basis of good development trend,Yixing city relies on the basis of tea production,history and culture,location conditions,tourism resources and market demand to explore the practice of leisure tea industry.In this paper,the development process can be roughly divided into three stages,including the starting stage,the expansion stage and the multiple development stage.In addition,a group of leisure tea projects have been built into a group of leisure tea projects,such as Yang Xian tea cultural Expo Garden,Yang Xian tea cultural ecological garden,and the hotel of Shen Yu villa in fencing garden.The development of leisure tea industry in Yixing is combed.Combined with the practice of leisure tea industry in Yixing,the main types of leisure tea industry in Yixing are divided into the popularization of science and education,the sightseeing type of tea garden,the experience type of tea custom,and the leisure and holiday type.Then it summarizes the existing problems in the development of Yixing leisure tea industry,such as the different characteristics of the leisure tea business,the high degree of homogeneity,the low brand awareness,the non adaptation of the benefit and the resources endowment of Yixing,the contradiction between the resources development and the environmental protection,and the main reasons for the problems,and the cultural resources.Lack of professional talent team,training and training mechanism,lack of awareness of industrial convergence and lack of understanding of sustainable development theory.On this basis,this paper proposes to excavate local characteristics of cultural resources,enhance cultural added value,strengthen the training and introduction of talents,improve the service level of each link,break decentralized management status,create regional leisure tea brand,increase publicity and expand the leisure tea market and other countermeasures and suggestions for the realization of the tea industry.Upgrading,the supply side reform of tea industry,and the development of leisure tea industry in Yixing and Jiangsu.