Research On Differential Supply Of Spring Tourism Products In Jinan

Jinan,known as "Spring City",has a reputation for springs,which spread everywhere in the city,however rarely in the rest of the world.Springs has both science and cultural value and become the card of Jinan,as well as the core of Jinan tourism resources.In the face of tourists' increasingly diversified high-quality requirements,it is imperative to supply differential products of spring tourism.Research on differential supply of springs' products is of great significance.The key project for the replacement of old growth drivers with new ones in Shandong Province has laid out Jinan as one of its cores,requiring the focus on the development of healthcare,and cultural tourism industries.At the same time,the creation of high-quality tourism industry has become a focus to promote the replacement of traditional industries with new ones.Jinan spring tourism is facing new opportunities for development.After reading literatures of scholars of home and abroad,the status of differential supply of spring tourism product in Jinan was laid out.Then a questionnaire survey of the tourists' demand for Jinan springs was made and analyzed.An appraisal model of the factors that affect spring tourism product differentiation was built so as to consult experts and obtain the weights of factors and make differential designs of springs products.After two relative surveys,problems of differential supply of spring tourism product in Jinan were found out and an overall design idea came out.Finally differential supply of spring tourism product in Jinan was designed in different levels,advices were given out in two levels of business and government.The main chapters of the paper are as follows:(1)Introduction of the backgrounds,meanings,contents and methods.(2)Review and summary of researches on springs' tourism and product differentiation.(3)Concepts and theories related to differentiation of spring tourism products.(4)Status analysis.After laying out the overview of Jinan city,Jinan tourism,and spring tourism,an analysis of strengths,weaknesses,opportunities and threats on the development of spring tourism in Jinan came out.It tells us that the development advantage of spring tourism in Jinan mainly lies in spring resources.(5)Investigation and analysis.The questionnaire was designed,distributed and recovered,and the demand analysis was carried out in accordance with relevant theories.The evaluation model of factors of spring tourism product differentiation is established.The weight of factors is obtained through expert scoring and hierarchical analysis.The problems of differential supply of spring tourism products are found out through investigation and analysis.(6)Product design.Combined with the analysis of the status and investigation of spring water tourism in Jinan,the overall idea of differential design of spring water tourism products is obtained.Then differential spring tourism products were designed based on different levels.(7)Conclusion and prospect.This chapter includes process and result of research,limitations of this paper and prospect of development of spring tourism in the future.The main research conclusion of this paper: spring tourism product is the core of Jinan tourism.tourists pay more and more attention to the depth of the spring tour and cultural experience.At present,the differentiation of Jinan spring water tourism products is faced with such problems as insufficient utilization of resources,low overall service level of enterprises and weak support from the government.In order to realize the differentiated supply of Jinan spring tourism products,it is necessary to make full use of spring water resources and guarantee the implementation from the perspective of tourism enterprises and local government.