Research On The Supply Side Reform Of Rural Tourism In Hunan

With the rapid development of Hunan's economy and the construction of two oriented society and construction of Changsha Zhuzhou Xiangtan city group is speeding up,living in the city of love which people choose to travel to the rural,find the feeling of returning to nature all kinds of pressure release in the work and life,so the development of rural tourism in Hunan very quickly.However,the current Hunan rural tourism development mode is single,there is no overall planning,tourism products,entertainment features not many problems,inadequate infrastructure,seriously restricting the development of rural tourism in Hunan,therefore,Hunan rural tourism supply side reforms imperative.This paper first analyzes the research background,the research goal and the significance,content,research status and research methods and framework,and the related definition,lay the foundation for later study;secondly,makes a research on the present situation of rural tourism development in Hunan and existing problems;and then,describes the necessity and importance of Hunan rural tourism supply side reform;finally,puts forward some ideas and Countermeasures of Hunan rural tourism supply side reforms,this requires us to introduce five development ideas,to further promote the implementation of global tourism,"tourism province" strategy,so as to increase the supply of inputs,to further promote the industrial integration to build throughout ecology,provide a full range of services,to create a win-win situation for all.The paper hopes that as much as possible to eliminate all kinds of problems existing in Hunan rural tourism development process,and strive to achieve the "13th Five-Year" during the construction of rural tourism in Hunan province "3521" project to create a target,so as to promote Hunan rural tourism to the global tourism ",tourism strong province vision.