Research On The Marketing Strategy Of L Company

Huang Yuji is a kind of difference in the relative quality of the broiler category,the whole world mainly exists in the China and surrounding a few Asian countries.China,s yellow feather chicken sales of more than 90%are based on live poultry sales,sales channels relatively simple,that is,from farms to poultry wholesale market,and then to the farmers market,and finally retail to end consumers.So is the L company,the sales method is relatively simple,by virtue of experience for market development and customer management experience with simple,simple to do business,the lack of guidance of marketing theory,the lack of system thinking to do marketing management.2013 H7N9 flu changed yellow feathered chicken enterprise competition and sales,as the domestic enterprises Huang Yuji second L company,great changes have taken place in the development scale and the development in the region,the company entered into a new stage of development,facing the change of competition pattern and new sales methods,how to develop marketing strategy is particularly important.This paper is based on the 4P theory of marketing management,through an in-depth analysis of the new stage of development of L company is facing,in-depth study of the marketing strategy,the marketing problems of L company faces a new stage of development,from the product,price,channel,promotion and other aspects to develop marketing strategies and methods.The combination of theory and practice,and create their own theory,enhance the competitiveness of L company in the market,with the marketing of scientific thinking armed a marketing team.The research of this paper plays a greater role in the standardization and guidance of L company’s marketing work in the new stage,and also provides a reference value for the marketing work of the related enterprises.