A Research On The Chinese Localization Strategy Of Multinational Companies

Over the past 30 years since the reform and opening up,the China government has made greater efforts in national infrastructure construction.The electrical manufacturing industry has enjoyed rapid development under the background of rapid economic development and large-scale infrastructure construction.It has also faced a great variety of opportunities The challenge In times of intense competition,multinational electric companies face the threat of their peers from other countries as well as the threat from local Chinese electric companies.In order to occupy the Chinese market,they must realize the necessity of adopting a localization strategy.To be better accepted by Chinese consumers,we must adopt a development strategy that is in keeping with China's national conditions.Localization strategy came into being,that is,"localization" and "localization" strategy.A Company is a top 500 global manufacturing multinational company in the global industry.Since its entry into China in 1987,A Company has achieved remarkable market sales performance over the past 30 years.With the current economic development in China and A multinational companies continue to adjust their corporate development strategy in China in order to adapt to the current economic environment in China and the development trend of the electrical industry,this paper attempts to combine the localization theory of multinational corporations and the use of related management science Research and summarize the development strategies and models implemented by A multinational corporations and their competitors in China and try to analyze the current advantages and disadvantages of A multinationals in China and the strategic positioning and direction strategy of A company in the future.Learning theory into practice to promote the development of A multinationals in China.At the same time,it also hopes to provide certain reference to the steps Chinese companies take in transnational operations and help domestic related companies seize the market in an uncertain environment Opportunity,create competitive advantage,expand our national industry and enhance the competitiveness of manufacturing China.