Research On The Localization Strategy Of G Company In China

Since reform and opening up,obtained the rapid development of economy in our country,the investment promotion and capital introduction of activities has been deeply,foreign investment enterprises and joint ventures in China first developed eastern coastal areas.After China's accession to the WTO,the market economy has gradually been connected with the world,the economy has developed rapidly,the cost of labor factors has also risen,and the development strategies of multinational companies have also started to change.Among them,the localization of Chinese brands has become the main development strategy target of transnational corporations,with a view to occupying a seat in China's growing economic environment.Multinational companies in China's success in the Chinese market,in addition to relying on the advanced management technology,but also adhere to the comprehensive localization strategy,the brand localization,distribution channels and other content.On the one hand,the process of economic globalization is accelerating,and many famous brands enter the Chinese market.On the other hand,China's market competition mechanism is becoming more and more mature,and the development of transnational corporations is facing great challenges,and localization of brand in China is the first task of the development of transnational corporations.At present,most of the multinational enterprises in China have the problem of brand localization,which affects the development of their brand.In this paper,the localization strategy research in G company in China as the subject,through to the current situation of the development of multinational companies in China,this paper briefly introduces the background of its localization in China,analyzes the significance of brand localization to multinational companies and the need to achieve the goals.Through the collection of relevant references,the paper constructs the thesis framework by summarizing and analyzing the literature content.In the arrangement of structure,this article first elaborates the basic concept of topics involved in,the summary of the literature research,then combined with the present development status of multinational corporations to analyze its existing problems.The purpose is to integrate internal resources,make full use of favorable opportunities,change the existing marketing system,expand marketing channels,and build the development strategy system of multinational companies' brand localization in China.Meanwhile in G company,for example,from the development course in China were analyzed,and found that the existence of political environment does not adapt,market economy is more and more fierce,the challenges of cultural differences,technology does not reach the designated position,the internal management system is not sound,etc.Multinational companies in China can solve these problems,from the brand localization development localization,brand localization research,brand naming,brand expansion strategy,brand localization scale expansion,brand diversification expansion localization,brand localization marketing strategy,brand culture localization,localization marketing communications,brand maintenance,strengthen the legal protection of brand,strengthening brand to improve the operation and maintenance,etc.According to the case study and analysis of transnational corporations,it is necessary to find out the development strategy of intercultural enterprises,and provide reference and ideas for the development of Chinese enterprises in foreign countries.