| As an important component of administrative public services,the level of urban water development will directly affect the quality of life of residents and the state of social and economic development.With the deepening of market-oriented reforms,the speed of urbanization in China has changed significantly.Relevant factors have led China’s water industry to assume unprecedented pressure for survival competition.Judging from the current development situation,the traditional management methods adopted by state-owned water supply enterprises cannot meet the needs of national economic development.In order to cater to the new development trend,to seize the good development opportunities,and to provide high-quality,high-efficiency water services for residents,government agencies and enterprises,these have become the priority issues for domestic water companies.Under the conditions of comprehensively summarizing the development status of the urban water industry and its own characteristics,combined with the actual problems found,based on making full use of its own advantages,the development strategy of the enterprise will not only improve the efficiency of reform,but also contribute to the sustainable development of enterprises.The ultimate realization of the development goals.In the research process of this paper,firstly,a comprehensive analysis of the development of the water industry is carried out.Combined with the actual problems existing in the water supply enterprise,the M city water company is selected as the research object,and the current situation of the company is deeply explored.Since the M City Water Supply Company is a tap water company in M City,it supplies water to more than 1 million residents in the city.The water company,as a basic industry involving people’s livelihood,not only guarantees the daily life of residents,but also is the basic guarantee industry for production.The water supply efficiency of tap water and the water supply directly determine the happiness index of residents and the cost of other industrial production.Therefore,the operation of enterprises in the M city of tap water plays a pivotal role.Especially in recent years,the water industry has developed rapidly,and various capitals have entered the industry.The acquisition and acquisition of the industry has intensified.Under this circumstance,the M city water supply company has caused a series of problems due to its lack of advanced management mode and low management efficiency.Poor,therefore,according to the analysis of the basic situation of the M city water company,the environment in which it is located,find a set of correct roads suitable for enterprise development,ensure the core competitiveness of the M city water company,and continuously develop,and lay a good foundation for the development of M city.basis.First,we analyze the external development environment in which the company is located,including industry policies and regulations,technical conditions,etc.,and analyze the environment of the water industry,including market operation status,marketization reform,and industry development trends.Finally,with emphasis on the current level of market economy development,the water industry must carry out reform activities.Secondly,use SWOT analysis to understand its own strengths,weaknesses,opportunities and threats,and use it as a reference object to complete SWOT analysis of M city water company.Matrix construction.Compare the SWOT analysis results under the operation PEST to help the M city water company to develop medium and long-term development strategies,including the construction of a scientific target system.In the end,for the M city water company,it is necessary to focus on the main water supply industry,continuously expand its market share,improve service levels,and meet the water supply penetration requirements of the main city,including attention to the water supply layout of surrounding counties and townships.In this way,we can continue to expand the advantages of our own conditions;increase investment in sewage treatment business,and occupy the township sewage treatment field.Actively carry out internal reforms,improve its own management level and technical level,introduce smart water management methods,implement market-oriented reform activities at a speed that meets the requirements of social development;create a diversified business model,so that the main business role can be fully realized.Including the cooperation with sewage treatment,and the development of other subsidiary industries,the advantages of the industry have been used to expand the scope of the surrounding business and to find new revenue growth points.In turn,the company’s future development prospects will be expanded. |