| In China's current property rights market system,equity exchange venues are an important part of the property rights market system.As a branch and supplement of Chinese capital market,the establishment and existence of equity exchange venues have positive meaning for regulating the trading order of specific equity resources,exerting the decisive role of the market in resource allocation better,realizing the rational use of various resources,and orderly circulation.It is also very positive to preserve and increase value,to promote the development of specific fields and industries,to promote social equity and to prevent corruption.Since the beginning of the 21 st century,the competition of social capital for marine resources and marine rights has become increasingly fierce with the unprecedented attention paid by China to the development of the marine economy and the implementation of the strategy of a maritime power.As a result,marine property rights exchange institutions that provide marine property rights exchange services have emerged in individual coastal provinces,which expand the scope of the equity trading market,enrich the trading varieties,and improve the market system further.At the same time,as a new thing,the marine property rights exchange institutions are constrained by various complicated factors such as the current external market environment and its internal resource conditions.Its development faces many uncertain factors,and there are a series of problems and bottlenecks that need to be solved urgently.How to formulate a development strategy and seek long-term survival and development while exerting its own function and orientation is an issue that needs to be considered and resolved in the marine property rights exchange institutions and other equity exchange venues.This paper takes YT Marine Property Rights Exchange Co.,Ltd.(YMPRE)as the research object,based on the perspective of property rights transaction and strategic management,it systematically analyzes,researches and designs the company's resource conditions,internal and external environment and development strategy.Firstly,this paper briefly introduces the background of the research,points out the important position of the ocean in the current national development strategy and its relationship with the YMPRE,and also introduces the research methods adopted in this paper.Secondly,this paper reviews the theory and regulations of property rights and the theory of strategic management and it mainly emphasizes on introducing the PEST analysis method,the Porter Five Force Model and the SWOT Analysis Method,which are commonly used in strategic management,and it also fully utilizes the above-mentioned various strategic management research methods and models in the process of deeply analyzing in the external and internal environment,the resources and conditions of the YMPRE thus systematically summarizing the company's own strengths,weaknesses,opportunities,threats,which prepare for designing the company's development for the next step.Thirdly,based on the combination of strategic management theory and the actual situation of the YMPRE,this paper proposes specific strategic ideas from two levels of company and business.At the company level,this paper has carried out strategic design and fully discussed in five aspects of development concept,business scope,branches,propaganda and competitors.At the business level,this paper has proposed four specific business development strategies,which conclude operational marine property rights transaction intermediary services,sea area use rights exchange,ocean big data,and sea area use rights mortgage financing.Finally,this paper elaborates the implementation guarantees that need to focus on and implement well in order to promote the implementation of various strategies from the four dimensions of personnel,capital,policy and public relations,and finally concludes that the YMPRE should seize key issues and be industry leader,perfect comprehensive service functions,and take the way of a diversified development strategy. |
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