| The report of the Nineteenth National Congress pointed out that the market should play a decisive role in the allocation of resources.For a long time,due to the administrative division and the level of industry development,the non-standardized equity factor trading market in China is limited to serving the transfer of factors in the region and the industry.The business scale is small and homogeneity is serious.The degree of-standardization and marketization is also uneven,which is not conducive to the improvement of resource allocation efficiency and greatly hinders the supply-side structural reform under the new nonnal economy.Process.Among the main bodies of the factor trading market in Shandong Province,the policy support of Shandong Property Rights Trading Center is the most powerful,the business variety is the richest,and the market layout is the most perfect.Based on the state-owned property rights trading business of enterprises,Shandong Property Rights Trading Center has realized a diversified cluster development situation in which various businesses go hand in hand on the platform,and formed a market system with active trading and standardized operation.Market-oriented allocation of resources has a wide range of professional supporting service capabilities.In view of the current situation of duplicate construction of trading platform and uneven service level in resource factor market,the study of the development strategy of Shandong Property Rights Trading Center in the new era will help to solve four problems:first,to further straighten out the equity relationship and realize the coordinated development of all sectors;second,to identify the direction of development and enhance scale efficiency;third,to isolate business risks and achieve specialization.Fourth,expand the scale of factor trading market and enhance market influence.With the help of strategic management theory,development strategy theory,and business model theory,this paper makes a detailed analysis of the internal resource capacity and external industry environment of Shandong Property Rights Exchange Center,and puts forward that Shandong Property Rights Exchange Center should adopt an aggressive growth-oriented development strategy.Through the implementation of the growth-oriented development strategy,we can give full play to the advantages of the enterprise's resource capacity,and make full use of the strengths and avoid the weaknesses of all parties concerned.After confirming the growth-oriented development strategy of Shandong Property Rights Exchange Center,the selected enterprise development strategy measures are to build an innovative business model,follow closely the "head market",expand the "middleman economy",and graft all kinds of ecology with informatization as a link;transform the group management to upgrade the organizational structure for the long-term development of enterprises;strengthen the core competitiveness,and win-win situation.In the process of building and serving the real economy,we should grasp more government resources and market resources and grasp the development opportunities.Under the guidance of the growth-oriented development strategy,through sorting out the internal parts of enterprises,this paper organically combs the overall framework of the collectivization of Shandong Property Rights Exchange Center,identifies the four major sectors of business services,investment banking services,social services and information services,innovatively puts f-orward the five-level marketing organizational structure of Shandong Property Rights Exchange Center,and puts forward the idea of information optimization according to the actual innovation of-enterprises.The specific plan of strengthening human resources development and reserve and brand operation management is put forward,which provides necessary and necessary guarantee for the smooth implementation of the strategy.Relevant theoretical research will have a positive impact on the future development of the same industry institutions in all provinces of China. |
PDF Full Text Request