Research On The Development Strategy Of Lhasa Home Stay Facility Based On Customer Experience

With the development of economy,the improvement of people’s life quality and the great satisfaction of residents in material life,people are keen on tourism.Since the opening of the Qinghai-Tibet railway in 2006,the popularity of tourism in Tibet has been promoted.In addition,the people of Tibet believe in Buddhism and are located on the Qinghai-Tibet plateau.The unique cultural customs and natural scenery have generated mysterious attraction to tourists from all over the world.The number of home stay facility is increasing year by year with the increasing of tourists in Lhasa,but only a few study of home stay facility in Lhasa,this article from the perspective of customer experience write home stay facility development strategy formulation in Lhasa,hoping to promote the development of the home stay facility in Lhasa,promote the steady growth of the home stay facility in Lhasa and reasonable planning.At the same time,it can open a new chapter of the relevant studies of home stay facility in Lhasa.By 2017,the annual tourist volume of Lhasa has reached 16.066 million.With the increase of tourists,the demand for accommodation has increased,and Lhasa home stay has ushered in development opportunities.Although the home stay facility development fast in Lhasa,but late,at present is still in the primary stage of development,most of the home stay facility in Lhasa have single function,low specification,small scale,characteristic is not prominent,serious homogeneity,lack of professional operation,personnel quality is uneven,and customer accommodation needs no longer stay in seeking the practical value of the phase,the customer of home stay facility is the diversified and multi-level demand accomodation experience.The Lhasa homestay is a window for customers to understand different cultures and different lifestyles.In recent years,the development of Lhasa home stay facilities has received much attention.First of all,this paper takes the development strategy of home stay facility in Lhasa as the research object,in the perspective of customer experience,through literature review,questionnaire survey method,field visits,find out the current situation and problems of home stay facility in Lhasa:homogeneity serious,lack of professional operation,season,talent flow.Secondly,the questionnaire is designed on the basis of literature review and relevant theories.The questionnaire is divided into four parts:customer consumption characteristics measurement,customer experience measurement,customer behavior intention measurement and customer personal information measurement.A total of 222 valid questionnaires were collected and data were collected.Then descriptive statistical analysis,reliability and validity analysis,factor analysis and correlation analysis were conducted on the data to draw conclusions about the correlation between customer consumption characteristics,customer experience and behavioral intention.Finally,combined with the existing problems and questionnaire results of Lhasa home stay facilities,the development strategy of Lhasa home stay facilities was proposed from five aspects,including product design,personalized service,marketing innovation,pricing and management,and the implementation measures and conclusions were put forward from three aspects,namely government support,talent training and security guarantee.The strategy formulation of this study is partly conducive to improving the competitiveness of home stay facilities,and the safeguard measures partly emphasize the extermal support for the development of Lhasa home stay facilities.The strategy formulation part of this study focuses on improving the competitiveness of home stay facilities,while the safeguard measures part focuses on the extermal support for the development of Lhasa home stay facilities.This study innovatively proposed the effect of the ledger mode on reducing costs and transferring risks brought by the operation of home stay facilities,and innovatively selected customer experience as the entry point of this paper to open a new perspective for the study of Lhasa home stay facilities.