Research On The Linkage Mechanism Of The Business Model Of Traffic Travel In The Sharing Economy

With the rapid development of high-tech such as communication technology,mobile Internet technology,big data,cloud computing,etc.,the sharing economy has been greatly promoted,spread rapidly at home and abroad,and penetrated into all walks of life,gradually affecting And change people's production and lifestyle.The emerging business model of the sharing economy has changed people's consumption concepts,blurring the boundaries between the strict supply side and the demand side,and encouraging the creation of value by sharing idle resources.In China,the transportation industry is the industry most affected by the sharing economy.While greatly facilitating people's travel modes,it also brings a series of controversies and problems.Therefore,it is necessary to deepen the business model of the transportation economy in the sharing economy.Research,in which the research on the mechanism of the linkage of factors within the business model is particularly important,which is also the problem that this article has begun to solve.Through a large number of theoretical studies,this paper combs the current business model and its factor analysis of the transportation industry in the sharing economy,and analyzes the general business model of the transportation field and the business model of the representative enterprise in the segmentation field;In this respect,the six elements of collaboration platform,idle resources,collaborative governance,peer-to-peer interaction,technology dependence and mission-driven are selected as the explanatory variables of this paper,and the enterprise valuation is selected as the outcome variable.Then,the expert scoring method is used to collect data of each explanatory variable and result variable for the sample case,and provide an empirical basis for the element linkage mechanism to be studied below.In this study,the QCA method is used to empirically analyze the linkage mechanism of the elements studied.After case selection,data processing,variable design,necessity test,construction truth table,factor condition combination analysis and empirical result analysis,Finally,there are four equivalent element condition combinations that affect the result variables by explanatory variables through logical combination with each other.After comprehensive analysis of the four element conditions,it is found that:(1)the enterprise valuation is the result of the interaction of multiple elements;(2)The enterprise valuation results have different combinations of factor conditions;(3)the influence of explanatory variables on the outcome variables has “differentiation” and “two-sidedness”,that is,different levels of the same variable can achieve the same result,while the same variable The same level can also have an opposite effect on the outcome variable in the context of different variables.The key is how it works with other variables.This paper clearly shows the complexity and diversity of the linkage mechanism of the elements,and confirms the rationality of the analysis results through the analysis of the case,explains the mechanism of the relevant explanatory variables,and how to achieve higher in the future in the transportation industry.The company's valuation provides a reference.