Study On Business Model From Sharing Economy In Tourism Industry

With the rapid development of Internet technology,the "Internet +" Shared a disruptive influence on tourism and economic development,has created all kinds of tourism new formats,such as online travel car rental,online travel home stay facility rental,travel and customer base,and so on.Can say,sharing economy is network platform as the carrier,greatly activate the idle resources in the tourism destination.That on the one hand,push the supply side of the tourist destination structural reforms,overcome the single development pattern of "scenic spots",change for a long time dependence on attractions "island effect" of tourism economy,achieve the change to the global tourism,enrich the community tourism,rural,urban leisure tourism product development,more wide integrated tourist destination all kinds of resources,and Sharing economy gestates rich entrepreneurial opportunities,the grassroots entrepreneurship in tourism industry has become a common phenomenon,to further promote the tourism industry's ability to absorb employment;Sharing economy makes the individual,on the other hand,have the opportunity to enter the tourism market,change the traditional tourism market by travel agencies,tourism transport companies,the pattern of the tourist hotel professional suppliers such as monopoly,has opened up a new channel of travel service supply,eventually meet tourists personalized,diversified consumer demand.Sharing as a new thing,the economy of its complex and far-reaching effect on tourism,as well as positive effect,also may have a negative impact,particularly its law of development has not yet been seen clearly,to change the existing mode of tourism economic development is not predictable in the short term,how to better the development of Sharing economy,explored the best business model,better serve the development of the tourism industry has become a current topic worth studying.Based on this,this paper under the background of tourism,in order to share the economic correlation theory as the instruction,this article probes into the value of sharing the economic logic,the basic mode of sharing framework and profit,operating and promotion strategy,etc.,the thorough analysis to share economic thinking of the tourism business model,and introduces the existing successful business model;And using the method of SWOT to choose someone whose business model is one of the Sharing economic model of tourist industry and the traditional mode of comparison,summarizing the advantages of Sharing economy business model and the existing problems,and draw some inspiration,for the traditional tourism enterprise business model innovation to provide the reference in the Sharing economy,to improve and perfect the existing business model has important theoretical and practical significance.