A Study On The Business Model Of Sharing Economy

Under the double impetus of the renewed global scientific and technological innovation and industrial transformation,the sharing economy emerges as the times require,it has became a highly respected new format of the industries and new mode of the business in nowadays.Time Magazine rated it as one of the top ten ideas to change the world,Bloomberg Businessweek listed it as one of the major innovations in the past 85 years.Nowadays,the sharing economy has jumped into many fields such as housing,transportation,knowledge and skills,living services,production capacity and so on,especially the Birth of two representative enterprises,Airbnb and Uber,in the sharing fields of housing and transportation,this not only subverts people’s traditional understanding of hotel industry and leasing industry,but also shows people the advantages of the business model of sharing economy.At present,economic development in china highlights the characteristics of the growth rate shift period,the structural adjustment pain period and the three periods of the previous stimulus policy digestive period.The demographic dividend tends to be saturated,the enterprise leverage ratio remains high,and many industries have overcapacity.The problem has seriously hindered the further development of the domestic economy.Therefore,it is imperative to find new economic growth points as soon as possible.The party’s report on the 19 th National Congress clearly stated that it should step up the integration of Internet,big data,artificial intelligence and other network information technologies and the real economy.In the sharing economy,the growth point is cultivated.Therefore,the sharing economy with the development concept of “innovation,coordination,green,openness and sharing” has become an important part of China’s innovative economic growth.Since the emergence of the new business model of the shared economy,the theoretical and practical circles at home and abroad have conducted research on it.Foreign studies on the sharing of economic business models have entered a mature period long ago,and their research perspectives are naturally Rich in diversification,in contrast,China’s research on the sharing of economic business models is slow,and most of them are based on Uber’s founder Robin Chase’s approach to exploring the business model sharing economy,which will share the economic entity.The profit model as a main aspect to study the shared economic business model,it is therefore necessary to continue to explore our shared economic business model.In view of the fact that China’s academic circles have not yet reached an agreement on how to express the concept of the sharing economy,this paper summarizes and analyzes the relevant concepts that have been proposed by different scholars,and then argues that the concept of sharing economy refers to the use of private resources as shared objects,adoption and equivalence.Economic and collaborative consumption are similar ways to link supply and demand information,so that consumers can obtain the right to use goods or services instead of ownership to meet their own needs,essentially from the process of de-intermediation to re-intermediation,and the cause of sharing economy From the carrier,software foundation,technical support,idle resources,participants’ interests and development opportunities.Subsequently,this paper further analyzes the shared economic business model with shared concepts,shared platforms,high-quality personalized services,two-way evaluation mechanism and seamless integration of supply and demand information.It can be divided into relying on the network platfor m to achieve the re-circulation of goods,The four main categories of collaborative sharing economic business model,shared high-value product service system such as fixed assets,and social sharing economic business model,after comparing it with the business model of traditional economy,found that the advantage of sharing economic business model lies in It liberates idle resources,eliminates the complex intermediate links in traditional economic business models,satisfies diversified needs,has price advantages,and conforms to China’s sustainable development philosophy.In 2018,China’s GDP has exceeded 9 billion yuan,and the target of 6.5% has been successfully completed.In the same year,the per capita disposable income and consumption expenditure of Chinese residents were 28,228 yuan and 19,853 yuan respectively,and the Engel coefficient also fell to 28.4%,these objective data strongly prove that.The living standards of our people continue to improve,and people gradually shift from self-satisfaction to high-quality life,and private cars are one of the symbols of quality life.The number is also increasing.According to the National Bureau of Statistics.It shows that as of the end of 2018,China’s automobile ownership has reached 240 million.The car has entered tremendous pressure on urban traffic and the environment while entering the thousands of households.The sharing of cars under the impact of the sharing economy is a green way of travel.This pressure has been greatly alleviated,and it is increasingly showing an international trend.The United States,Germany,the United Kingdom and other places have taken the lead in becoming the leader in the development of car sharing.In contrast,China’s practice of car sharing began in the urban best practice area of the 2010 Shanghai World Expo.The car sharing companies have emerged in Beijing and Shanghai.The car sharing business model is an important representative of the shared economic business model.Therefore,this paper especially regards car sharing as the entry point for the research of shared economic business model.Firstly,through analysis,it is concluded that car sharing is a new type of transportation between public transportation and private cars that replaces the ownership of automobile use rights to meet the needs of consumers.In China,it is mainly based on fixed-point time-sharing and non-fixed points.There are five mainstream models of leasing,special car,carpooling and P2 P.From its current situation,the development of car sharing in China is not smooth,and there are still many difficulties.In terms of cases,this paper selects Uber,which was founded in Silicon Valley in the United States in 2009,and Di Di,which was founded in Beijing Zhongguancun in 2012.The method used by Robin Chase to explore the shared economic business model is about to analyze the profit model.The focus of the shared enterprise business model,and compare the differences between the two in value proposition,profit model,key resources and key processes,hope to provide a reference for China’s car sharing enterprises to improve their business models.Finally,this paper summarizes the problems that are common in the business model of automobile sharing enterprises.It also proposes rationalization suggestions for dealing with these problems from the national and enterprise levels,and looks forward to the future development of China’s shared economic business model.