Research On The Leisure Agriculture Development Of Jiangbin Farm In Heilongjiang Province Under The Background Of "Internet +"

In today's era,the Internet is gradually integrated into all walks of life,and the world is moving closer to the networked,intelligent and digital Internet era.Internet has brought great advantages to the development of all walks of life due to its characteristics of complete information,wide coverage and fast update.Similarly,the Internet is also of great significance to the development of the entire agricultural economy.The current traditional agricultural development model is facing the pressure of upgrading,and the new "Internet + leisure agriculture" has become the new direction of the development of traditional agriculture.However,"Internet + leisure agriculture",as a new type of agriculture,still has many deficiencies in its development mode and operation mode.Taking jiangbin farm in heilongjiang province as an example,this paper adopted the methods of literature research,field investigation and questionnaire survey,combined with the theory of industrial integration and the theory of experience economy to analyze the problems encountered in the development of leisure agriculture of jiangbin farm,and to discuss the specific measures to fully integrate the Internet and leisure agriculture.This article first elaborated the Internet and the leisure agriculture concept and the connotation,the leisure agriculture function and the form.Next,this article from the geographical position,natural and cultural,social and economic aspects riverside farm in heilongjiang province are analyzed comprehensively,and USES the questionnaire survey was carried out on the waterfront leisure agriculture farm consumer survey,questionnaire will collect data for reliability analysis and correlation analysis of SPSS,according to the riverside farm in heilongjiang province,the current situation of the development of leisure agriculture,puts forward the existing problems in the process of development and analyze the causes of the problem.Finally,based on Adobe Dreamweaver software,the author of this paper designed the official website with multiple functions such as landing,registration,ticket purchase,publicity and online service for riverside farm,and put forward specific optimization measures for leisure agriculture of riverside farm from the aspects of talent introduction,service consciousness,product innovation and ecological environment protection.By studying the development of leisure agriculture of jiangbin farm under the background of "Internet +",it can promote the transfer of surplus labor force of jiangbin farm,the optimization and adjustment of agricultural industrial structure,the further improvement of infrastructure and other aspects,which is of great significance for promoting the overall development of social economy of jiangbin farm.