Analysis On Tourist Behavior Of Zhihe Leisure Farm In Shanxi

With the vigorous development of leisure agriculture and the improvement of people’s living standards,the concept of tourism has changed quietly.As a new type of industry,the combination of agriculture and tourism not only promotes the development of tourism,but also benefits the majority of farmers.Based on the present situation of leisure agriculture tourism,this paper selects the Yangcheng County of Shanxi province Jincheng city Zhi and Leisure Farm Tourists as the research object,research from the domestic and foreign leisure agricultural tourism consumer behavior,combined with economic theory and consumer behavior theory of leisure,wisdom and leisure farm tourist consumption behavior.Through visits to the wisdom and leisure farm,in the form of questionnaire survey,to obtain 188 valid questionnaires,get first-hand data through the questionnaire data analysis,status of intellectual and Leisure Farm Tourists’ consumption behavior,proposes some feasible suggestions for wisdom and leisure farm.This paper includes five chapters.(1)the first chapter of this paper mainly expounds the background and significance of the research,literature review and research program at home and abroad.(2)the introduction of the second chapter.The general situation of Chi and leisure farm(3)the first chapter of this paper mainly describes the data sources,sample information and the consumer behavior of the intellectual and Leisure Farm Tourists in the third chapter.(4)the main content of this paper is to analyze and summarize the influencing factors of consumer behavior in the fourth chapter.The results showed that tourists mainly through the network and recommendation to understand the leisure agricultural tourism information;the main purpose of the trip is to relax,reduce stress;leisure agriculture tourism destination residents residence distance farther,the less the number of trips;female tourists prefer to choose to participate in leisure agriculture sightseeing tourism destination.While the male tourists are more willing to choose science education of leisure agriculture tourism destination;tourism consumption in women than men;the higher the monthly income of the consumers,the cost is more.(5)in the fifth chapter,the author puts forward some suggestions for wisdom and leisure farm.Including clear market positioning,product development,multi price strategy,broaden the marketing channels and increase sales promotion。...