Research On Chengde Lulu Company's Financial Strategy Optimization From The Perspective Of Value Chain

In recent years,China's economic and market competition environment is complex.For beverage manufacturers,like other industries,they begin to attach importance to the study of financial strategy.As an important part of enterprise strategy,financial strategy,if properly used,will greatly contribute to the sustainable development of enterprises.Not only that,the consumption concept of the general public has also changed,and the consumption mode has been upgraded.Faced with the pressure of economic slowdown and consumption transformation,the competition mode of enterprises has developed into competition among value chains.Enterprises pay more and more attention to maximizing value rather than profit.The value created by value chains runs through all the processes of enterprise development.Therefore,the financial strategy of enterprises is more closely linked with the value chain.The research of financial strategy based on the perspective of value chain meets the needs of economic development.This paper chooses Chengde Lulu Company,a representative beverage manufacturer,to conduct a research.Through reading a large number of domestic and foreign relevant literature,using the method of combining theoretical research and case study,and combining with the actual situation of Lulu Company,through the analysis of internal value chain financial strategy and external value chain financial strategy,it is found that there is no strategic cooperative relationship with suppliers and is not comprehensive.Considering the financing of the whole value chain,the lack of independent R&D capability,the simplification of products,the failure to establish a dividend distribution system suitable for enterprises,and the failure to further open up the market,this paper puts forward the optimization scheme of financial strategy from the perspective of value chain in light of the actual situation of Lulu Company.The use of value chain to adjust the company's financial strategy,improve the core competitiveness of enterprises,and ensure that enterprises continue to create value,has a positive significance for the development of companies and even the entire industry.The full text is mainly composed of six parts.The first part is the introduction,which mainly elaborates the research background and significance,research status and evaluation at home and abroad,research contents and methods,innovation and so on.The second part is the overview of relevant theories,mainly composed of value chain theory,financial strategy theory,value chain-based financial strategy research,etc.,which provides the research for this article.The third part introduces the current situation of Chengde Lulu's financial strategy from the perspective of value chain and its implementation;the fourth part mainly includes the optimization scheme of Chengde Lulu's financial strategy from the perspective of value chain;the fifth part is based on three or four parts.The sixth part is an overview of the research conclusions,research prospects and research deficiencies.