Research On Development Strategy Of A Real Estate Company

As China's economic pillar industry,over the years the real estate industry has developed rapidly and with each passing day.However,due to the uneven heat and cold in China's real estate market in recent years,the increase in volatility,the intricacies of market trends and other phenomena,coupled with the increasing efforts of the Government,the real estate market gradually transferred to adjustment,the development of its industry companies also encountered a "bottleneck." At this time,a large number of small and medium-sized real estate companies in the face of the growing competition in the industry,the use of their own advantages in a series of challenges to seize the strategic highlands,active strategic transformation,control of risk,seize the opportunity has become an urgent task of their managers.This paper takes A Real Estate Company,a growing small and medium-sized real estate company,as the research object.Firstly,it combines the literature analysis method with the field investigation method to summarize and sort out the internal and external environment of the company and the development trend of the real estate industry.Secondly,through in-depth study of TOD model,a new model of urban development,it uses SWOT analysis method to comprehensively study and judge.The overall strategy of growth-oriented strategic enterprises is determined and the market penetration strategy is put forward according to the existing main market,the market development strategy is put forward according to the relevant surrounding development goals,and the product development strategy is formulated according to the TOD model and the characteristics of real estate development.Finally,on the basis of using “Ansoff Matrix” theory to plan the strategic stage and objectives of enterprises,the strategy is adopted.Six measures are implemented to ensure that the implementation of the strategy is effective and in place.