| China’s real estate industry has experienced a sustained and rapid development over the past ten years, and it is at a critical moment in the industrial revolution. Market, land supply and product supply have undergone tremendous structural changes. On one hand, Chinese real estate industry has bid farewell to the golden age. On the other hand, the existing real estate development model and profit model are facing enormous challenges. The future development of the real estate industry will be more likely to follow market rules and business logic. If you seek a long-term development of the real estate business, you need to segment the market and innovate the sustainable mode more carefully.To keep up with the pace of changes, many of the best real estate companies analyze the future direction of development and adjust the business development strategy in the first place. In this situation, complex real estate development model was born which is a fusion of education, tourism, sports industry, technology, business and other organic and is a diversified real estate development model. With its prominent subject concept, diversified product portfolio, environmentally friendly building concept and long-term profit model, it has won the market and has become the main trend of the current real estate development.In this paper, a small and medium real estate companies, Nanjing AA Company is studie d by strategic research theories and methods to analyze both internal and external environmen ts that the real estate business faces. According to AA’sown characteristics, a new strategic de velopment direction is oriented in the premise of combining the macro economic situation and market environment. That is, with innovation, alliances and differences as its leading factors, to develop Complex real estate vigorously which is represented by sports complex real estate and at the same time, to adjust the business model that is to change the short-trem development to the whole life cycle long-term business. |
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