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Study On The Problems And Countermeasures Of Sf Express Operations Management In Qinghai Province

Posted on:2020-08-07Degree:MasterType:Thesis
Country:ChinaCandidate:W Y ZhangFull Text:PDF
GTID:2439330599950883Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Express delivery refers to a new mode of transportation,which means logistics enterprises deliver the documents or packages quickly and safely from the sender to the receiver by their own network.With the rapid development of China's economy and the continuous expansion of e-commerce business,the importance of express delivery is becoming increasingly important.A large number of express delivery enterprises rise in line with the trend,intensifying the competition in the express market.Among the private express enterprises,SF express and other five key companies(“Si Tong Yi Da” in Chinese)are well developed.With the business philosophy of “dedication to every client's success,spurring economic growth and developing Chinese express delivery business",SF is far ahead and has become the pioneer of the field.SF began to expand the network to the underdeveloped areas such as Qinghai and Tibet.By virtue of the advantage of brand image by direct-sale mode,SF quickly developed in a brand new way.With more and more express enterprises in Qinghai province and the increasingly fierce competition in the express market,express enterprises in the same industry have been growing continuously.Many express enterprises,such as STO express and ZTO express,not only narrow the gap with SF,but also have the tendency to catch up with SF in terms of business volume.In the face of such a situation,SF must actively improve its operation management strategy,and try to consolidate its market position.By analyzing the present situation of the business of SF in Qinghai province,the problems are found,such as the weak profitability,the incompatible price and service,the inadequate market development,and the lack of professionals.In order to realize the development of SF in remote areas,and stabilize its position among express delivery enterprises,I put forward the strategies by the theory and analysis.The research shows that by optimizing the operation management measures to attach great importance to effective management,seize opportunities and define development objectives,SF in Qinghai province find the ways to overcome difficulties and enhance the possibility of promoting social status.It is meaningful to the development of SF and other express delivery enterprises operating in remote areas,which has great reality significance.
Keywords/Search Tags:SF Express, Qinghai Province, operation management, marketing mode
PDF Full Text Request
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