Research On Differentiated Positioning Of Short-term Rental Accommodation Value Elements Based On Spatial Distribution

"Internet +" has to some extent removed the inherent space-time obstacles faced by the real economy.People’s demands for convenience and quality of life have been further released,and the forms and consumption patterns of people’s participation in economic activities have undergone tremendous changes.It is in this wave of Internet innovation that the sharing economy has emerged as a new type of business model on a global scale and has attracted widespread attention.With the emergence of the sharing model,the traditional taxi and hotel accommodation industry is no longer the only choice for people.People can choose the "commodities" that are suitable for them at any time,so as to reduce the cost of consumption and experience the new service process.Online short-term rental is a new concept that is different from the traditional accommodation industry in the context of the sharing economy.The traditional hotel accommodation industry is characterized by the provision of standardized accommodation services,but with the diversification of consumer demand for accommodation,the tradition The hotel accommodation industry has been unable to fully meet the individual needs of users.Under the joint promotion of the development of the Internet,online short-term rental has emerged.Compared to traditional hotels,online short-term rental offers accommodation in a new model.The traditional hotel accommodation industry is characterized by the provision of standardized services.Its business model is very mature,but there are still many unmet spaces for consumers to diversify and personalized accommodation needs.The application of the Internet enables this potential market to be commercialized.The marketing positioning and spatial distribution of traditional hotels have been quite mature,and these studies can be used to guide the construction and operation of traditional hotels.However,the research on online short-term rental,an emerging residential business,has just begun.It is generally believed that short-term rental housing has the advantages of individuality,human touch and cost-effectiveness,making it another choice for people to travel;however,these advantages are not the key value elements that impress consumers,it is worth discussing;on the other hand,today The homogenization of listings on the online short-term rental platform is serious.How to accurately identify the key value elements of the listing display is also worth exploring.At this stage,in order to better promote the development of online short-term rental,it is necessary to compare the value elements provided by online short-term rental accommodation with traditional hotels,and explore the spatial distribution characteristics of online short-term rental housing,so as to provide scientific positioning of its value elements.in accordance with.At present,most relevant researches at home and abroad are limited to the description and theoretical discussion on the development prospects,business models and willingness of online short-term rental.The rare empirical research also pays more attention to the online short-term rental platform itself.The research through the housing perspective is very rare..This study starts with the listing itself,and uses the value elements of the listing as the research theme,designs and issues questionnaires,investigates the consumer value appeals of the online short-term rental market,conducts statistical analysis,and draws travel vacations,group gatherings,medical treatments,etc.The orientation of the value elements of online short-term rental housing under several different travel scenarios,through the comparison of the value elements with the positioning of several typical value elements in the traditional accommodation industry,constructs a preset model based on the consumer’s demand for the differential positioning of online short-rent housing value elements..Using web crawler technology,crawling real estate data on the ant short-term rental website,based on the spatial distribution theory,studying the spatial distribution characteristics of online short-term rental housing in Qingdao;further,evaluating the value factor indicators of the online listings.Using the methods of correlation analysis and regression analysis,the relationship between the value factor characteristics of the actual online short-term rental housing and the occupancy rate is explored,and the rationality of the preset model is tested and interpreted realistically.The results of the study show that in the case of the overall housing(including various types)as the research sample,the health status,convenience,and characteristic services have a significant impact on the occupancy rate of short-term rental housing;In the case of privacy,special services,and a sense of home have a significant impact on the occupancy rate of short-term rentals.Finally,on the basis of the analysis of the research results,put forward strategic recommendations for the landlord and short-term rental platform.This study takes the differential positioning of online short-term rental value as the research object,provides a new perspective for online short-term rental research,and provides some suggestions for the platform and landlord to optimize the listing and value elements.In addition,based on the spatial distribution theory,this study studies the value elements of short-term rental housing,and uses the geography ArcGIS Pro software to provide new ideas and new research tools for related research.In obtaining data,the first-hand data is obtained on the website by using the crawler technology,and the preset model based on the consumer survey is compared with the real-estate data analysis result,compared with the unilateral analysis based only on the questionnaire.The conclusions of this paper are more convincing.