Research Strategic Management Of GF Security Company

At present,China’s capital market has a good momentum of development,and the securities industry is in a period of historical development opportunities.As the main body of participation in China’s capital market,it is an important research topic for the securities business organizations to adapt to the new situation,to withstand various challenges and to realize their long-term and stable development under the intense competitive environment.As a medium ranking broker in the industry,GF securities company is very urgent and important to make the right development strategy.This paper,starting from the reality of China’s securities market,uses the theory of strategic management and research methods,and makes a thorough and comprehensive study on the internal and external environment of GF securities company and the actual operation of various kinds of business,and compares it with other companies in the industry,indicating that the company has its own advantages and existence.To reveal the opportunities and challenges it faces,put forward strategic proposals for the future development of the company,and put forward the practical strategic measures in accordance with the actual situation of the company.Through the study of this paper,we can see that(1)based on the advantages and disadvantages,opportunities and threats of GF securities companies,this paper puts forward that GF securities companies should adopt the strategy of cost leadership and differentiation integration.It includes: product differentiation,service differentiation,market differentiation,expansion of capital scale and rational allocation of resources.(2)this paper expounds the specific implementation measures and suggestions of the GF securities company’s business strategy from 4 aspects of brokerage,management,investment banking,and self-management of securities.Brokerage business measures: march into the west,optimize business outlets,adapt to the trend,and strengthen cooperation with other financial institutions;investment banking measures: to accelerate the transformation of the company to the modern investment bank,strengthen the underwriting business,and actively develop the investment bank services;management measures: adhere to research planning and production.Product development as the core,in order to do large scale and achieve income as the goal,actively broaden the business space;securities business measures: should continue to operate steadily,maintain a proper scale,reasonable allocation of stock,bond assets,and strengthen risk management.(2)in the implementation of the above strategy,the implementation of the above strategy also needs the ability to improve and operate the staff.Management capabilities,brand awareness and other related safeguards.These safeguards can help GF securities companies to better analyze the internal and external environment of enterprises,identify competitive advantages,enhance the competitiveness of the market and improve economic efficiency.