Research On Development Strategies Of N Securities Co.,Ltd

China's securities market has been 148 years since 1870.With the undulate of China's economy,the securities industry and securities dealers in our country have also gone from obscurity to maturity.However,compared with developed countries,China's securities business has a single structure,low level of operation and management,low level of risk management and control,and unstable profitability.At present,China's economic development is in a critical period.New technologies such as big data and cloud computing are both opportunities and challenges for the development of securities market,and the competition pattern of Chinese securities companies will change accordingly.Darwin's law shows that if a company wants to dominate the market,it must be the first to develop a new generation of products.N Securities Company is highly dependent on traditional business.With the dismal primary and secondary markets in recent years,the company's profitability has also been impacted.In addition,the company's shortage of high-quality talents,imbalance in business geographical development and other factors restrict the development of the company.Therefore,it is an urgent problem to study how N Securities Company can draw up its own goals and make the company more competitive so as to achieve considerable development and occupy a dominant position in the securities business.This paper takes N Securities Company as the research object,makes full use of the relevant theoretical knowledge of enterprise strategic management,cognizes the problems of N Securities Company through statistics,comparative analysis and other methods,combines relevant data with SWOT and other strategic management tools,establishes the development strategy suitable for N Securities Company,and puts forward basic implementation safeguards based on the basic principles of strategic management.Through this study,I think that N company should integrate the advantages of asset management,investment bank and self-operation business,from the retail client,customer service as the center,to provide various standardized,humanized and networked financial services for different types of customers.Therefore,N company must steadfastly increase product innovation,service customers with products,change the original business characteristics and implement the business development strategy of "differentiation" and "specialization".