| With the continuous deepening of supply chain management,Corporate Social Responsibility(CSR)gradually extended from a single enterprise to the supply chain and would have a far-reaching impact on the entire supply chain.Closed-loop supply chain conforms to the concept of circular economy and sustainable development,and the management mode is an interpretation of the supply chain to perform CSR.Therefore,its research is more extensive.However,after a comprehensive analysis of the current research on closed-loop supply chain CSR,this paper considers that the consideration of asymmetric information in the existing research is insufficient.Therefore,this paper puts forward the research of closed-loop supply chain CSR decision-making and coordination under the condition of asymmetric information of market potential,and further studies are made from two aspects of model establishment and application.The purpose of this paper is to establish a model of closed-loop supply chain CSR decision-making for each combination of CSR input and without CSR input,based on the theoretical analysis and considering the asymmetric information factors,and to solve the problem.On this basis,to further build a closed-loop supply chain CSR coordination model.And the research work includes:(1)Condense and describe the problem: Based on the analysis of the status of CSR research on closed-loop supply chain under asymmetric information and the combing of closed-loop supply chain,CSR and other literatures,this paper puts forward the closed-loop supply chain CSR decision-making and coordination model under asymmetric information,and through practical methods to verify the theoretical model research results.(2)Decentralized decision making model construction and solution analysis:According to the research of this paper,the model hypothesis is put forward.Respectively,the CSR investment and consider the different circumstances of CSR investment,including the manufacturer alone and retailers alone CSR investment to build a closed-loop supply chain decision-making model under the asymmetric information.And the results of the optimal sales of the product,the level of CSR input and the optimal decision of the recovery rate of waste products are analyzed,and then analysis the influence of eachvariable on the profit of the closed loop supply chain.(3)Construction and solution of coordination contract model: Based on the solution of the closed-loop supply chain decision-making model,the revenue-sharing coordination contract model is constructed.The results of the model show that the revenue sharing contract effectively improves the overall profit of the closed-loop supply chain while ensuring that the profits of the single node enterprise are not damaged.(4)Model applications and case studies: On the basis of theoretical analysis,this paper analyzes the CSR strategy and waste product recycling strategy of H company’s closed-loop supply chain by using the case study method,and makes the theoretical model and the model solution more intuitively presented in the way of empirical research.And put forward the management enlightenment that accords with the actual development of the company. |