Research On The Development Strategy Of Bank Of Qinhuangdao

The development and growth of urban commercial banks have played a crucial role in the improvement of financial services,the expansion of the scope of financial services and banking regions,and the development of leading small and medium-sized financial institutions.However,due to the increasingly high degree of marketization of interest rates,the homogenization of products and prices,and other factors,competition among financial peers is becoming more intense.The financial field is being rapidly infiltrated by Internet companies and the development of intelligent terminal devices,resulting in a reduction in the ability of traditional bank physical outlets to obtain customers and active customers,and increasing competition among banks.Therefore,if Qin Huang Dao Bank wants to be in an advantage in the fierce market competition,it must formulate a strategy that conforms to its own and market development.Firstly,on the basis of the core concept of development strategy and related theories,PEST analysis,Porter’s five forces model and SWOT analysis methods are introduced in detail respectively,providing a good theoretical basis for the analysis of Qin Huang Dao Bank’s external and internal environment.Secondly,a PEST analysis of the political,economic,social and technological environment in which Qin Huang Dao Bank is currently operating,as well as an analysis of its competitive environment using the Porter’s Five Forces model,is conducted to identify the opportunities and threats faced by Qin Huang Dao Bank.The internal environment of Qin Huang Dao Bank,including its organisational structure,human resources,revenue structure and capabilities,is then elaborated,and its strengths and weaknesses are derived from a comprehensive analysis.Finally,based on the analysis of opportunities,threats,strengths,and weaknesses,the SWOT matrix was used to comprehensively analyze four strategies,and the SO growth strategy was selected as the main strategy.Implement strategies through inclusive finance,digital transformation,business innovation,and human resources.And ensure the smooth implementation of Qin Huang Dao Bank’s strategy through service,corporate culture,structural channels,and team awareness.