Research On Optimal Management Of Distribution Route Of H Fruit Chain Store Based On C-W

Distribution management is an important link in the management of fruit chain enterprises.Fruit chain management mode generally has the characteristics of wide distribution of stores,small business area,single storage equipment,limited storage capacity,fast commodity circulation and so on.The storage of fruit products requires high space and environment.Chain stores do not have the conditions for long-term storage of fruits.Therefore,timely,accurate,safe and efficient fruit distribution management is not only an important link to ensure the fruit quality of fruit chain stores,but also an important aspect of stable operation and scientific management of fruit chain enterprises.The design and optimization of distribution routes are related to each link of fruit chain stores.Rational distribution routes planning is crucial to scientific organization of distribution operations and distribution management.Important.At present,there are many fruit chain enterprises with uneven scale of operation and great differences in the management level of distribution links.Some small and medium-sized enterprises lack scientific management thinking and technical methods in distribution management,especially in the selection of distribution routes.From this,there are many problems in enterprise management.First,the overall planning ability is weak,the distribution route lacks the overall planning,and the distribution order is chaotic;second,the distribution route planning is unreasonable and the distribution mileage is too long;third,the distribution capacity arrangement is inappropriate,the phenomenon of no-load vehicles is serious,and the enterprise transportation capacity can not be fully utilized;fourth,the operation efficiency is low,the distribution time is too long,and the satisfaction of customers or stores to the distribution service is low.Fifth,personnel,vehicles and distribution materials consume a lot and the cost of distribution is too high.The above problems have become one of the important factors affecting the development of fruit chain enterprises.Distribution route optimization problem has a certain conductive function,and thus derives the relevant problems in all aspects of enterprise management.The unreasonable distribution route not only greatly improves the operation and management cost of fruit chain enterprises,but also reduces the comprehensive utilization ability of human and material resources,and even affects all aspects of the operation of the whole enterprise.The optimization of distribution route is an important problem that must be solved in the management of fruit chain enterprises.Therefore,the use of scientific methods to optimize distribution routes can effectively reduce or eliminate the adverse effects of these factors,and is conducive to improving the management ability of fruit chain enterprises.In this paper,various scientific methods used by academia and enterprises in solving the optimization design of distribution routes are analyzed,and a comparative analysis is made.Finally,an advantage-saving mileage method is selected as the main method to optimize the distribution routes,reduce the operation cost of distribution and improve the efficiency of distribution management.This paper chooses the distribution service of Huizhou H fruit distribution center to its own chain store as the background case,makes a comprehensive analysis of the route selection of the company in the actual distribution operation,and puts forward the optimization scheme.In this paper,cost analysis method and fuzzy comprehensive analysis method are used to evaluate the distribution route optimization of H company by using the method of saving mileage.After using the method of saving mileage to optimize the current route,the total mileage of H company’s distribution center to fruit chain store has been greatly saved,the operation time of distribution has been greatly reduced,the transportation capacity has been fully utilized and the distribution has been fully utilized.The operation process is more reasonable,the cost of distribution operation is greatly reduced,and the management of vehicles,personnel and distribution materials is more efficient.Through the analysis of this paper,the management enlightenment is: the application of mileage-saving method in distribution of fruit chain stores,the optimization of management process is conducive to improving the management efficiency of enterprises,and the overall utilization of resources is conducive to improving the management level of enterprises.