Research On The Business Strategy Of Zhengdao Investment Management Co.,Ltd.

After more than 40 years of reform and opening up,China’s private equity investment industry has developed rapidly.Especially in recent years,with the continuous advancement of China’s "mass entrepreneurship and innovation" policy,private equity investment with its own development advantages,constantly discovers value and creates value,shoulders the heavy responsibility of supporting the real economy and promoting the upgrading of industrial structure.Private equity investment not only Directly satisfied the financing needs of the real economy development,but more importantly,private equity investment discovers and invests in potential innovative enterprises through market mechanisms,and provide investment-oriented enterprises for value-added services,such as talents,markets,management and business models,to help enterprises to grow and develop,and cultivate a large number of unicorn enterprises and Hard & Core Technology enterprises.With the continuous improvement of laws and policies,China’s private equity investment industry has entered a golden period of development.Zhengdao Investment Management Co.,Ltd.is an emerging private equity investment management organization.The company has achieved some management achievement,but Zhengdao Investment Management Co.,Ltd.also faces many challenges and difficulties.For example: The company is faced with a constantly changing market environment and fierce market competition.The company also has problems such as unclear business development strategies and insufficient business innovation.How to effectively sort out and solve these problems is related to whether Zhengdao Investment Management Co.,Ltd.can stand out in the fierce market competition,.Based on the overall strategy of Zhengdao Company,this paper analyze the company’s external strategic environment and internal strategic environment,using the “FEE Matrix”,“IFE Matrix”,“SWOT Matrix”,“CPM Matrix” and “QSPM Matrix” tools to Analyze and develop Zhengdao company’s business strategy.Through analysis,Zhengdao Company has strong adaptability to the external environment and has a good internal development environment.The company should build a business strategy framework with investment and R&D and fund raising strategies as its core,supported by intelligent technology strategy,and complemented by short-board strategy.Specifically,Zhengdao Investment company should select the market segment based on its own advantages,and realize the differentiated development path with competitors through product differentiation and service concentration differentiation.Finally,this paper puts forward the implementation and control suggestions of the business strategy of Zhengdao Investment Company.