Research On Development Strategy Of Shenzhen Shener Technology Co.,Ltd.

Shenzhen Shener Technology Co.,Ltd.(referred to as “Shener Technology” in the text)is committed to inheriting and promoting the Chinese culture and education of the Chinese national classics.In the “national study” development boom,Shener Technology is the pioneer of the domestic children’s education products and services.After years of continuous growth,it has encountered growth bottlenecks.The company’s performance has declined for two consecutive years,and its growth rate has declined or even declined for three consecutive years..What kind of strategy should Shener Technology adopt to maintain growth and sustainable development? There is no industry experience to draw on,and no relevant research can be used for reference.The research in this dissertation aims to point out the strategic route for the smooth realization of the goal of Shener Technology,and to contribute to the important strategic tasks of Shener Technology to help the development of Chinese excellent traditional culture and build a socialist cultural power.At the same time,it is also for other similar cultures or the development of educational enterprises provides reference and reference.Based on the current mainstream strategic management theories and ideas,combined with strategic management related tools,this dissertation develops and discusses the macro environment,industry environment and its own conditions.The development strategy of Shener Technology.On the basis of strategy formulation,the strategy implementation path and specific measures are proposed,and targeted strategic performance evaluation and strategic control measures are set to ensure the smooth realization of Shener Technology’s growth strategy.The research in this dissertation shows that the intensive development strategy is the best choice for Shener Technology to break through the current development dilemma.The intensive development strategy will strengthen Shener Technology’s will and power to acquire new markets,new channels and new sales.In particular,it needs to use the technologies of big data,cloud platform and artificial intelligence to develop the “Internet + Education” market extensively and deeply.Break through the growth bottleneck of Shener Technology by developing new sales models,opening new sales channels,sorting out new market segments,discovering unsaturated markets,and tapping potential markets to gain new resources and profit growth points.