Empirical Study On The Factors Affecting The Demand Of Commercial Endowment Insurance In Hebei Province

With the advancement of science and technology and the reform of the medical and health system,the life expectancy of the elderly population has been prolonged,the amount of social pensions has increased year by year,and the pressure on government fiscal expenditure has been excessive.At the same time,the scale of family size is small and the phenomenon of minority birth is widespread.The traditional way of providing for the elderly is challenged.It is imperative to adopt a commercial approach to providing for the elderly.By studying the relevant literature at home and abroad,we will understand the development status and problems of commercial endowment insurance,and then investigate and analyze the influencing factors of the demand for commercial endowment insurance in Hebei Province.First,conduct a questionnaire survey on urban and rural residents in 11 cities in Hebei Province to understand their willingness to purchase and concerns.In addition,they will hold talks with some pension insurance companies in Hebei Province to understand the insurance company's premiums and products,as well as individuals who purchase commercial pension insurance customers.feature.Then analyze the status quo and existing problems of the development of commercial endowment insurance in Hebei Province,including the failure of pension investment return rate and inflation rate,the insurance company's insurance type is single,lack of innovation,urban and rural insurance service quality is different,marketing methods are not standardized,insurance companies Lack of professional talents,slow implementation of tax deferred commercial endowment insurance policies,low deferral quotas,low actual disposable income of residents,weak concept of purchasing commercial endowment insurance and deep-rooted traditional savings culture.Descriptive analysis and empirical tests on the factors affecting the demand for commercial endowment insurance in Hebei Province based on the questionnaire survey and discussion content.The empirical results show that the willingness to purchase commercial pension insurance,the number of insurance types,the number of children in the family,the influence of relatives and friends on whether to buy insurance,the level of education,the degree of social basic pension insuranceto meet the needs of the elderly,age,physical health The situation,the degree of understanding of commercial pension insurance,the satisfaction of insurance company services,the number of channels for obtaining insurance knowledge,etc.have a significant impact on the demand for commercial pension insurance;the annual household income,the number of remaining funds at the end of the year,tax deferral Factors such as policies have no significant impact on commercial pension insurance.Finally,the countermeasures and suggestions for the development of commercial endowment insurance in Hebei Province are proposed,including: enhancing the value-added ability of commercial endowment insurance funds,focusing on the design differentiation of commercial endowment insurance products,optimizing the commercial endowment insurance marketing model,and improving the sales and claims process of commercial endowment insurance.In-depth exploration of the target customers of endowment insurance,as soon as possible to clarify government responsibility,promote the implementation of tax incentives,strengthen the promotion of commercial endowment insurance,play a social interaction role,and improve wage growth and employment levels of workers.