Research On The Factors Affecting The Demand Of Commercial Endowment Insurance In China And Its Regional Differences

At present,China's commercial pension insurance is still developing,and there are still some people in real life who are unwilling to purchase commercial pension insurance.This has led to the failure of commercial pension insurance to play its own powerful role,improve China's old-age security mechanism,ease the enormous pressure on China's social pension insurance,and resolve the pension crisis brought about by the aging of the population.Therefore,it is urgent to explore the factors that really affect people's purchase of commercial pension insurance.What's more,it need to refine to region,which will help the development and implementation of commercial pension insurance products.Based on the Chinese General Social Survey(CGSS2015),this paper takes a total of 12 factors of personal characteristics and family characteristics to study the influencing factors and regional differences of China's commercial pension insurance demand.In terms of research methods,this paper uses cross-tabulation statistics,contingency table analysis and binary logistic regression model for statistical analysis.The variables in the regression model are comprehensively selected based on AIC,BIC criterion and Lasso method,and then establish a binary logistic regression model of the total model and the sub-model.The sub-model is divided into four small models according to the latest four economic regions of China.This paper studies the influencing factors of commercial pension insurance in China's eastern,central,western and northeast regions,and explores the regional differences in the influencing factors of commercial endowment insurance in China.Through this perspective to make up for the lack of domestic research on the demand for commercial pension insurance in China,and to provide a possible reference for the study of commercial pension insurance demand.Finally,based on the results of the analysis,some effective suggestions for the design of commercial pension insurance products in the eastern,central,western and northeastern regions of China are put forward.Learn more about the starting point and the foothold of the future development of China's commercial pension insurance.