Research On Marketing Strategy Optimization Of Dalian Mobile

With the development of The Times,China's information industry advances by leaps and bounds.The development of China's communication and information technology supports the growth of China's economy.Mobile Internet has become an important channel to meet China's fragmented and personalized needs.In the era of mobile Internet,China mobile has been locked out of the ecosystem.In recent years,with the fast fusion of high frequency CPU intelligent terminal,htmls.0 and IPV6 technology,high-speed communication network,cloud computing and the Internet of things,the hardware and system functions of intelligent terminals have been effectively improved,the scale of mobile users has been rapidly expanded,and the quality and speed of wireless networks have been rapidly improved.This paper takes the communication industry in China as the research background,takes the marketing problem of dalian mobile as the research object,and carries out a targeted research on the product marketing strategy of dalian mobile.Dalian mobile branch control the jurisdiction of the city of dalian and its surrounding satellite business of selling products and services,including mobile telephone communications and network services,currently in dalian has a 70% market share.At present,it occupies 70% of the market share in dalian.But in recent years,dalian communications market competition is intense.In order to stabilize the market share,mobile dalian branch continuously introduce new communications products.As marketing strategy is not ideal,lead to products market share has been unable to ascend,product profitability is low.Therefore,by analyzing the marketing status of the products of dalian mobile branch,this paper finds out the root cause of the marketing crisis of the current products,and finally formulates a set of feasible marketing optimization strategy to help it break through the marketing bottleneck.Firstly,the paper expounds the research background and significance,the research ideas and methods,and presents the overall research outline of the paper.Then the thesis combs relevant marketing management theories and relevant literature.Next,the thesis conducted PEST analysis,internal resource analysis and porter's five forces analysis for dalian mobile,and finally helped it find the root cause of the current product marketing problems in dalian branch.Finally,the thesis combined with the actual marketing situation of China mobile dalian branch to make an optimization plan for it,and solved the problems of China mobile dalian branch thoroughly.In the study of this article,combining with the rapid development of mobile Internet information age,analyzes the products and services for telecom operators of China mobile marketing model development present situation and future trend of the product and service innovation.In view of the future development trend,this paper puts forward the marketing optimization strategy of China mobile dalian branch,and formulates a series of guarantee conditions.It not only solves the urgent problem of product marketing of dalian branch,but also plays a great role in brand publicity of China mobile dalian branch.Finally,these research results can also provide more targeted Suggestions and guidance for other branches of China mobile to solve similar problems.