Research On The Marketing Strategy Of Mobile Corporation Mobile Internet In Huairen County

In recent years,the development of China Mobile Internet has stabilized,and the growth of the number of users is also facing greater market resistance.Therefore,China Mobile began to turn its attention to the huge population base of rural market,in order to increase the number of new users.According to the latest statistics of China Mobile in 2017,the number of users in the rural mobile Internet has exceeded the urban users,and it is of great strategic significance to the growth of China Mobile's revenue performance.At the same time,China Unicom and China Telecom have also begun to attach importance to the development and maintenance of the rural mobile Internet market,adjust marketing strategies,build grass-roots outlets vigorously,and actively meet the consumption needs of rural users.China Mobile Huairen company is also facing a similar industry situation,with the three major operators in the rural mobile Internet market competition intensifies,how to combine the development of the rural mobile Internet market in Huairen,marketing activities aimed at the China Mobile Huairen company in rural areas to promote mobile interconnection.The most urgent task facing China Mobile Huairen is the user ratio and revenue level of the network market.Based on the above background,this paper will focus on the study of how the Huairen Mobile Corporation combines its own development practice to formulate the marketing optimization strategy and corresponding safeguard measures in the rural mobile Internet market in the new situation,so as to meet the needs of the rural users,adapt to the development of the market,and for the other types of Mobile Corporation.To provide reference for the development.this paper hopes to achieve the following research purposes:First,through the literature review of this paper,we can have a clearer understanding of the current situation of the development of mobile Internet at home and abroad,and on this basis,the marketing environment in Huairen Mobile Corporation is deeply analyzed.Secondly,under the guidance of integrated marketing theory and consumer behavior theory,the Huairen Mobile Corporation rural Internet marketing optimization measures are formulated to improve the market proportion and revenue level of the market.Finally,it puts forward the targeted marketing safeguard measures,in order to ensure the smooth implementation of the Huairen Mobile Corporation rural Internet marketing initiative and lay a solid foundation for the promotion of its core competitiveness.