Research On Marketing Pattern Of Chinese Mobile Internet-based Mobile Terminals

The consumer habits and demands in era of mobile Internet has new characteristics, these changes has personalized requirements for mobile network services and mobile terminals to further improve. China mobile has owned the independent brand TD-SCDMA technology, this laid the foundation network advantages from its3G to4G. But its overall profit growth does not reach the expected target, and there are still many problems in mobile terminal sales.First of all, combing the literature research and theoretical basis, for later study to lay the theoretical foundation; Second, analyzing the market environment of mobile terminal in two aspects of macroscopic and microscopic, concluded that the overall strength of China mobile in the market present situation; Third, using a variety of methods to conduct autopsy on the China mobile’s existing marketing model, found the problem and find the breakthrough point; Then, designing the new marketing pattern of the mobile terminal based on mobile Internet, and analyzing market competition strategy; Finally, putting forward specific implementation suggestions and safeguard measures of the new marketing model.In this paper, the design of new marketing model realizing the integration of fusion between network services based on mobile Internet and mobile terminals, implementing the user requirements design scheme at the same time to depth customization of mobile terminal, realizing the strategic planning of customer demand leads the market for products and services, strengthened the dominant position of China mobile, at the same time, providing reference of the transformation of marketing model in mobile communication field.