The Case Study On Product MRO Service Strategy Of D Company

At present,China's manufacturing industry is in the transition stage,and the production and manufacturing industry of rubber is very mature,market competitiveness is increased,and profits are shrinking.Facing today's competitive situation,traditional rubber manufacturers especially as a state-owned enterprise with a sense of social responsibility,face the urgent transformation.Taking D company as the research object,this thesis discusses the difficulties encountered by enterprises in the service field of manufacturing industry and tries to propose solutions.During the research process,this thesis uses normative research,empirical research and case analysis to draw the following conclusions:First of all,in the blue sea market of rubber maintenance industry,with the support of the parent company,the company has successfully taken the first step to acquire a large domestic tire manufacturer,ensuring its self-sufficiency and stable operation of the enterprise.Then we can see,in the rubber machine maintenance in the industry market,with its own funds,shortage of manpower,outside the traditional maintenance and competitors in the broken this cake,in the face of such situation,D company actively deal with,combined with the maintenance purchasing,project management and the theory of intelligent maintenance,adopt different strategies to resolve,including "platform structures and intensive sharing","adjust the structure and responsibilities clear" and "data sorting and process clear" means.Finally,we hope to analyze the problems we have faced since the establishment of rubber and plastics service.It can provide valuable experience for other enterprises to enter new industries derived from the servitization of manufacturing industry,and also provide some references for future research in the field of the servitization of manufacturing industry.