The Marketing Strategy Research On Liaoning Province Machinery Rubber Co., LTD

Liaoning province machinery rubber co., LTD., founded in August1988, thecompany is located in the beautiful environment, mountain green water show oftieling county rubber plantation area. Factory covers an area of57000m2, buildingarea of16000m2, fixed assets of48million yuan. The global rubber machineryindustry through2010and2011years of development, has obviously rising. Marketdemand is at its highest level before the crisis and the mid-2008-at the same level.As the world rubber consumption, the rapid growth of global demand for rubbermachinery will generally synchronous follow up, the global rubber machineryconsumption key areas will also be constantly shifting from west to east, China isexpected to become the world’s largest consumer market of rubber machineryproduction.Facing the huge market demand, the liaoning province machinery rubber co.,LTD. Instead, the company wants to seek greater development, will further optimizethe marketing strategy, to form more reasonable marketing strategy, can in the fiercemarket competition and seize the opportunity before the huge market demand,developing better and faster.This article is divided into five chapters, of liaoning province machinery rubberco., LTD. Marketing strategy has carried on the comprehensive analysis. The firstchapter is the introduction part of this article, this article demonstrate the researchbackground, research significance, research methods in general, the second chapter isrelevant literature review, this article from the market marketing theory to comb therelated literature and reading. The third and fourth chapter from the specific businessof liaoning province machinery rubber co., LTD., from the external macroenvironment and the group’s companies face two aspects of internal conditions areanalyzed. The fourth chapter is the liaoning province machinery rubber co., LTD. Thechoice of marketing strategy, respectively from the product strategy, price strategy,service strategy three aspects has carried on the detailed elaboration.