The Strategic Research For The Rubber Business Development Of A Company

Rubber industry is a 160 years, with a long history of traditional industries of national economy in China is one of the important basic industries. Since 2003, China has become the world's largest natural rubber consumer and importer, in recent years by 10% annual consumption growth. And the international financial crisis of 2009, after the global demand the embarrassing situation, slow, a top Chinese demand pulled in enormous demand for the development of natural rubber industry created a rare opportunity. Currently China rubber prices fluctuated considerably, changeable and produce plastic kingdom formation price alliance, domestic and foreign futures fueled, interaction, China in purchase quantity of cement world first circumstance, still no right to market price, which is the market status of China rubber.A company with over 50 years of rubber business is the earliest history accumulate in natural rubber trade entity. A company's rubber business involves the natural rubber cultivation, processing, marketing and value-added services industry chain each link, engaged in international domestic integrated operation rubber resources industry one of providers. See not hard, no matter from A company facing rubber business competition environment or from enterprise development itself needs to see, all need to develop A suitable for the development of good business strategy. In view of this, this article try to use the enterprise strategic management, the relevant theory of macro environment and the company from external to internal condition of rubber industry, A company of operating environment, markets, products, etc, and based on the strategic analysis for A company to choose the development strategy of the rubber industry, and puts forward the specific strategic implementation plan for the company A, thus establishing effective rubber rubber industry, business development strategy for A company rubber industry foster sustainable competitive advantage to make some effort. Believe this paper studies for the company A rubber industry and similar rubber industry enterprise in future development to have the certain reference significance.