The Optimization Design And Application Of Business Model Of Tianfu Jingrong Building

Hemeiyitong Investment Group was formally established in 2010.The main business of the Group?s operations is mainly the operation of traditional entity companies such as intelligent power distribution equipment production,power engineering construction and power grid maintenance.With the long-term sluggishness of the real economy in recent years,the real economy has become increasingly difficult to manage.Under this economic situation,the company has begun to explore transformation and upgrading.Tianfu Jingrong Building Project is the first major project that has been successfully implemented and operated under the background of this new economic normal,and has achieved initial success in project operations.Through the analysis and research on the overall operation process of the Tianfu Jingrong Building project,this paper summarizes the business model theoretically and systematically to further guide the company?s follow-up development,and at the same time,it can provide reference for other similar companies.This article focuses on the design and implementation of the project business model and service operation model,selecting the Tianfu Jingrong Building project as the research object,applying the commercial circle theory,STP theory and SWOT analysis method,and combining the characteristics of the business model to the project's pre-market Positioning,product design were optimized,and business operation models were selected.For how to solve the choice of business model and the confirmation of rental and sales ratio,this article analyzes the three business operation modes of the project one by one,elaborates the advantages and disadvantages of various modes,and finally selects the business operation mode suitable for the project;The use of relevant economic indicators to determine the specific rental ratio.The design and operation of the business model of Tianfu Jingrong Tower project is based on the detailed analysis and discussion of this article,combined with the actual situation of the company,taking into account many factors such as brand effect,capital situation,operation level,etc.,to calculate that the sales + leasing model is optimal Business model program.By adopting this solution,the demand for funds in the current period can be solved,and the future appreciation of the assets can be realized.In addition,professional and careful operation of service management can superimpose asset values.At the same time,the theory of service operation management was applied as a guide to demonstrate the feasibility of the implementation of a unified operation management model.Through the implementation of this model,the owner,the carrier's demanding party,and the operating company will eventually benefit.After the discussion of this paper,it is proved that the aforementioned model is universal,it can form a business model,and it can be replicated in places where conditions are met,providing theoretical guidance and practical guidance value for the company's rapid development.At the same time,this model can also provide reference for other similar companies.