Study On Tea Farmers’ Willingness To Purchase Agricultural Insurance And Its Influencing Factors In Zhejiang Province

Tea industry is the pillar industry of Zhejiang agriculture.Zhejiang Province is located in the south of eastern China.The mountainous and hilly terrain area is relatively rich,with abundant rainfall,good lighting conditions,small annual temperature difference,large temperature difference between day and night,and acidic soil.These superior natural conditions determine that Zhejiang Province is one of the important tea producing areas.It is precisely because of these natural conditions that the quality of tea is more vulnerable to natural factors,which will eventually affect the tea garden,so the tea output will inevitably decrease,which will bring huge economic losses to tea farmers.Not only that,there are many unpredictable risks in the process of tea cultivation,but the manifestations of these risks are different,It will lead to poor operation of tea farmers and huge losses of agricultural economy.Therefore,avoiding the impact of natural disasters on tea production and improving the anti disaster ability of tea production are important ways to improve the overall benefit of tea farmers and ensure their income.Agricultural insurance plays a vital role in reducing agricultural risks,making up for agricultural losses,improving the comprehensive benefits of agricultural products and helping farmers increase production and income.Zhejiang Province,as one of the important tea producing areas in China,has exposed the above practical problems more deeply.Therefore,to study the agricultural insurance of tea industry in Zhejiang Province,analyze the influencing factors of tea farmers’ willingness to purchase tea agricultural insurance,and learn about tea farmers’ willingness to purchase tea agricultural insurance,can not only provide substantive suggestions for improving the coverage of tea agricultural insurance in Zhejiang Province,promote the increase in production and income of tea farmers’ tea industry,and scale up production and operation,And it can provide practical reference for the future development direction of tea agricultural insurance in zhejiang province.This paper takes tea growers as an example,which is divided into four parts.The first part systematically summarizes the background,significance and theoretical basis of the topic.First of all,through the importance of agricultural insurance,the benefits of agricultural insurance and the status of tea farmers in zhejiang province to buy insurance to introduce the research background,and in this context leads to the significance of this study.Secondly,cognitive behavior theory,insurance demand theory and agricultural risk management theory are used to lay a theoretical foundation for the following.Finally,the research status at home and abroad is analyzed and briefly reviewed.The second part is to elaborate the current situation of tea industry in Zhejiang Province,tea agricultural insurance coverage,implementation effect and insurance premium standard through the collection of statistical yearbook data of Zhejiang Province and national policies.The third part is a descriptive statistical analysis based on the field survey data.The fourth part constructs an ordered probit model based on the data of the third part,and explores the influencing factors of tea farmers’ purchase of tea agricultural insurance in Zhejiang Province from a micro perspective.An empirical study was conducted on the influencing factors of farmers’ willingness to purchase tea agricultural insurance.It was found that age,years of farming,planting area,proportion of tea industry income,agricultural production investment,understanding of tea agricultural insurance,risk awareness,trust in insurance companies,complexity of claims settlement procedures,satisfaction with the proportion of compensation,and the degree of impact of agricultural risk and disaster Influenced by the degree of government subsidies and satisfaction with existing agricultural policies,these factors have a significant positive impact on whether farmers are willing to purchase agricultural insurance.Factors such as years of farming,participation in cooperatives,trust in insurance companies,and the level of supply and service of insurance companies have no significant impact on farmers’ willingness to purchase agricultural insurance.The fifth part is the research result,which shows that the government premium subsidy can enhance the agricultural insurance demand of certain farmers,but different objects have different effects and the purchase intention of tea producers is affected by diversified variable factors;At the same time,the study found that tea growers’ understanding of agricultural insurance can improve farmers’ willingness to participate in tea agricultural insurance to a certain extent.Agricultural insurance helps to promote the production efficiency of tea farmers and the large-scale operation of tea production.According to the conclusion,the paper puts forward countermeasures and suggestions for the current agricultural insurance market.Therefore,it is the general trend of tea agricultural insurance development in Zhejiang Province to continuously realize the high-quality development of agricultural insurance.