Research On The Development Strategy Of Hangzhou JB Group Limited By Share LTD

In recent years,with the sustained and stable growth of domestic economy,national average income and consumption capacity increased substantially,domestic consumption market is entering into another “Golden Era”.However,with the rapid development of the network retail,the increasingly fierce competition in the same industry and the rising cost of operation,the traditional department store industry in our country have huge impact and unprecedented threat.In this situation,the formulation of effective development strategy is very important to the survival and development of traditional retail enterprises.In this paper,taking Hangzhou JB group limited by Share Ltd as the research object,basing on strategic management theory and platform strategy,using PEST,Five Forces Model,SWOT-AHP and GE Matrix,analysis of the macro environment,competitive environment,internal environment of JB group,formulate strategy including overall strategy(Involving vision and mission,ideas and target,core capabilities and business portfolio etc.),business strategy(retail strategy,investment strategy and emerging business strategy),and put forward implementation paths and safeguard measures.Through reshaping corporate image,strengthening core competence,enhancing business cooperation,improving human resources,structuring scene marketing and establishing dynamic control and other security measures,enhance the capability of group control,capital operation ability,the capability of integrate resources,organizational execution ability,brand promotion ability and marketing planning capability,goal to become a "high-end living service platform with retail trade as the core business and to meet the diverse needs of consumers".The research results not only provide constructive thinking for JB group to explore new retail transformation,but also provide reference value for other retail enterprises to make strategies.