| The Eurasia Group,which was founded in 1993,specializes in large commercial enterprise.After nearly twenty years of development,the Eurasia Group has been formed to cover the city of the province’s 20 cities,with hundreds of stores on the scale of the 9.The Eurasia Group has built a modern department store,commercial complex,super chain as the core business model.But with many development to a certain scale of the company,due to market constraints,the business scope is single Eurasia Group Limited its enterprises to enhance the scale,the future development is faced with an invisible ceiling barrier.Based on the development theory of diversification strategy,try to combine the enterprise external opportunities and threats and other factors,influence of overlapped and internal strengths,weaknesses and other factors,many of the Eurasia Group’s development process and situation of diversification,through the analysis of the enterprise management staff interviews and related literature,summed up enterprises in the concentric diversification strategy,there is the level of diversification strategy and vertical diversification strategy problems and analyze the causes of these problems,the necessity and feasibility of the implementation of the strategy in order to clear the enterprise diversification.At the same time,for the specific direction of the diversification strategy choice will give some analysis confirmation,and put forward the relevant security measures of the Eurasia Group Diversification Strategy in the implementation process of the Limited by Share Ltd must be emphasized and implemented,including the implementation of effective control strategy of Eurasia Group level identification,strategy operation layer process optimization and implementation of the strategy layer. |
