Research On Diversification Strategy City Construction And Development Group Of Zhuzhou

After the tax reform, local governments have been setting upgovernment financing platform to ease the shortage of funds for urbaninfrastructure construction, municipal and other aspects of projectdevelopment, after ten years of development, some government financingplatform has begun to take shape, and thus make a significantcontribution for urban infrastructure and urbanization. Governmentfinancing is related to the various levels of government naturally and itboth enjoys strong support of all levels of government, but is also limitedby the national macro-control, the bank’s monetary policy and nationalland policy. Government financing sustainable development capability islimited due to a single non-profit financing investment projects or suchlow margins caused, so it has decided to carry out a new issue ofcorporate bonds and other financing channels to obtain additional capital,and put abundant capital and resources into more infrastructure andmunicipal development, thus make it go to the modern enterprisetransformation. Zhuzhou City Development Construction Group is arepresentative of localization government financing platform, there is adilemma shared by government financing platform, the company islooking for new way of financing and investment direction to continue along-term healthy development of enterprises. The group is keep up with the Chang-Zhu-Tan integration and the integration of a new round ofurban construction and other opportunities. Besides, local governmentsupport of new issuance of corporate bonds and other financing channels,gathering a large number of resources for urban infrastructure anddevelopment projects and lay a good foundation.The research object of this article is Zhuzhou City DevelopmentConstruction Group, describes the current problems of Zhuzhou urbandevelopment in detail, including the single financing channel, internaland external management environment and the feasibility of diversifyingstrategy implementation, also puts forward the diversifying strategyimplementation and make it to enterprise modernization transformation.This paper uses the strategic management, risk management and relevanttheoretical methods and tools for research, and identifies the group withthe strategy of diversifying risks, at the same time, uses the fuzzycomprehensive evaluation model in risk measurement, making strategicchoice on the basis of the risk hedging. After selecting the right businessdirection, mainly introduces the path of the group and provide theoreticalsupport and guidance with the combination of theory and practice forsimilar enterprises developing diversification strategy.