Analysis On The Development Strategy And Support System Of YS Company

The paper takes YS Co.,a company with years of internet experience,as the strategic research objective based on the comprehenive analysis on the strategic theory and supporting system.Through Porter's five Force Model,the paper makes a rounded analysis on the external environment of YS Co.,including bargaining power for suppliers,bargaining power for buyers,entry capacity of potential competitors,substitution capacity of substitutes,and competitiveness of competitors in the same sector.On the basis,the paper makes a further discussion about the development strategy of YS Co.,which includes YS Co.'s mission and vision,strategic objectives and strategic initiatives of product strategy,financial management strategy,and competitive strategy,and makes an specific analysis on changing the concept of employment,strengthening product development and operation,expanding market channels and developing the support system of enterprise culture.Finally,through the comprehensive research and analysis of the strategy and support system of YS Company,the paper makes a summarize and prospect.Through thinking about the strategy and supporting system of YS Company,the paper summarizes a set of strategic enlightenment which is conducive to the healthy development of the enterprise,and directs the direction of science and rationality for the formulation and implementation of the development strategy of the enterprise in the future,which helps enterprises to adapt to the pace of development of the times and changes in the external environment,so as to get rid of shortsightedness and realize the sustainable development of enterprises.