JX Maritime Satellite Communications Business Plan

The maritime satellite communication project of JX mainly sets up VSAT terminal equipment on ships through satellite communication system,builds maritime transmission network,and provides mobile communication service,Internet broadband access service and Internet content service for maritime users.It allows users to enjoy similar services at sea.The market potential of maritime satellite communication service is huge,It is hoped that it will enable potential investors to understand the market space and investment value of maritime satellite communications by the study of this project.Firstly,this paper expounds the research background and significance of the project,the research status and the content and methods of this paper;secondly,it makes a detailed analysis of the current situation of the industry,and shows the comprehensive strength of the project sponsors and the overall planning of the project;then,starting from the analysis of the internal and external environment of the project,it studies the opportunities and survival of the project.In the risk,through the comparative analysis with the competitors,the management strategy and market positioning of the project are further clarified.Finally,the future investment and cash flow of the project are forecasted,and on this basis,the financial benefit evaluation and risk analysis are carried out.The research of this business plan shows that:1.The development of maritime communication business is an integral part of the national ocean strategy,with policy-driven force and unlimited growth in the future.From the perspective of technology application,social environment and market demand,the whole industry has basically matured and has broad market space,but the current industry is still in its infancy.2.JX company has obvious competitive advantages in communication research and development,product manufacturing and channel services.It has a complete strategic plan for the project and a clear market position.In the initial stage of development,we focused on expanding the application of maritime satellite communication in fishermen and their families,and jointly explored the development mode of Internet + fishery,then gradually turned to multi market,taking content and service as the core of the work.3.Over the next five years,the total project investment will reach 1.5 billion,and the business scale will expand to 80,000 ships.The annual turnover is expected to reach 600 million yuan after three years,with a compound annual growth rate of 39%.4.According to the investment plan,the net present value of the project is 82,899,023 yuan;the dynamic payback period is 4.65 years;the internal rate of return is 25.53%,and the revised internal rate of return is 20.48%,which is 14.2% higher than the required rate of return for the project.Therefore,this project has better economic and investment value.Through the study of this business plan,this paper objectively analyzes and evaluates the overall planning,market positioning,business strategy and financial benefits of the project,which can be used as a reference for the investment decision-making of the project.It is hoped that investors with a large number of capital and satellite resources will be attracted to participate in the project and work together.Build a platform for maritime satellite communications,so as to achieve a win-win situation.