Research On Key Factors Affecting Quality Management Of G Tourism Exhibition Project

This paper takes the professional and market-oriented G tourism exhibition project which has been held for 26 sessions as a case study.In the face of resource shortage and increasingly fierce market competition environment,through qualitative and quantitative methods to analyze the key factors of quality management of exhibition project and its hierarchical relationship,the exhibition project is in the group.In the process of weaving,the key factors affecting quality management have been seriously analyzed and studied.Firstly,under the guidance of PMBOK(5th edition)theory,the important parts of quality management are identified through the research of literature,which are three stages: planning quality management,implementing quality assurance and controlling quality.Secondly,through the research and analysis of Delphi method,through the first round of open-ended research and four rounds of evaluation research,extract 18 factors affecting the quality management of G tourism exhibition project: then on the basis of AHP,find out the top ten key factors affecting the quality management of G tourism exhibition project,respectively: K1 is sure Establishment of project quality objectives,K2 development of project quality management plan,K3 summary of project deliverables,K4 evaluation of project organization,K5 project execution team’s impact on quality management,K6 confirmation of project theme analysis and decision-making,K7 establishment of high-quality exhibition enterprises and professional audience database,K8 continuous follow-up and project stakeholder construction Establish long-term trust relationships,K9 analysis and evaluation of the project database,K10 to confirm stakeholder understanding of the project scope and objectives.Finally,the ISM Interpretative Structural Model is used to analyze the ten key influencing factors,and the Interpretative Structural Model of the key influencing factors of project quality management is obtained.The relationship between the factors is clear.In the actual work,we need to start with the influencing factors of the underlying causes,and fully mobilize the limited resources and production.Elements,level by layer,do well in project quality management.In short,through the qualitative and quantitative methods of the exhibition project quality management key factors of research,hoping to provide some practically meaningful suggestions and Enlightenment to the exhibition industry practitioners.