Research On Marketing Service System Of Company A Based On Griddization Management

With the "triple play" entered a substantive stage,the market competition is becoming more and more fierce.Triple play broke the previous radio and television content delivery,telecommunications in the field of broadband operators in their own monopoly situation,clear the guidelines for each other to enter.Main cable TV network operators are facing more and more pressure at the same time,also ushered in the development of value-added business opportunities.However,due to the late reform of the radio and television network operators,the management concept is relatively backward,the existing extensive passive marketing service system has not adapted to the requirements of the development of the new era.Radio and television network company as a typical service enterprise,how to adapt to the demands of the market,to the customer as the center,closer to customers,maintain existing customers,potential customers,working mechanism of the formation of speed,customer service ability and strong market response,construction has close marketing and service network marketing system is the key.At the early stage of the writing paper,within the enterprise to carry out the investigation,through discussion and interview methods such as in-depth digging A company's current situation and problems of marketing services,found A company management is more extensive,also does not have A sound marketing service system.Poor mainly exist in the marketing services management,information impassability and unequal resource distribution problem.In this paper,through literature research,combined with the grid management theory and the actual situation of A company,on A company's marketing service system reform and innovation,focus on marketing and service of grid exploration on the internal management,realize the information sharing and more effective utilization of resources,to achieve fine management to provide the reference.From the grid division,grid operation mechanism design,performance evaluation and grid information support construction,etc.,to explore suitable for A company's grid marketing service system.