Business Plan Of Anxin Baby As A Daycare Center

From 0 to 3 years old is a critical period for the development of child's intelligence and physique.Limited by work pressure or parenting skills,the parents' proportion that can take care and educate child all day in many families,especially double income families is very low,while traditional patterns,such as skip-generation raising,hiring baby-sitter,many contradictions and problems appear on the aspects of parenting concept,child's safety,etc.In this regard,the research of comfort baby custody center business plan is started.The article takes the form of business plan,and progresses from concept to analysis and conclusion step by step,by system analysis to strategy,marketing,human resource and finance,conducts deeper analysis to the environment,current situation and development of comfort baby.It mainly uses literature research method,survey method,case study method,and theoretical logic analysis.First of all,conducts analysis on the internal and external environment of comfort baby startup project by PEST analysis,porter's five forces model and SWOT analysis.The analysis shows: comfort baby faces the disadvantages of high operating cost,no establishedbrand,etc.,potential competitors and industry reputation also form certain threat,it also has the opportunities of policy,no equivalent normal organization in proposed area,growth-oriented strategy should be adopted,takes the lead in Shenyang regional market,and builds brand image.Secondly,introduces startup project,business model and strategy development project of the company.Then,gets to know the attitudes and expectations of infant's parents in Shenyang to care center by questionnaire,conducts market segmentation,selection and positioning with STP theory,and specifies the marketing strategy which comfort baby plans to do with 7Ps theory of service industry.The article also analyzes investment budget and financial index as key points.According to the measurement,the project will achieve profitability in the second year,and maintain stable earning capacity.By detailed analysis of various aspects above,gets the conclusion that the project possesses investment value and operability,except economic benefit,the project also has certain social benefit.By the blueprint of the project development planning,strengthens business confidence,and provides certain reference for the entrepreneurs who prepare to join infant and child custody industry.But because of constant change of market environment,there may be circumstances which are not listed in the business plan when the project is implemented,and only developed cities such as Beijing and Shanghai in China have such infant and child custody organization at present.The industry is in initial development period with limited experience for reference,and needs to be explored,so,in specific entrepreneurial activities,the strategic planning and marketing strategy of the project should be adjusted according to the practical situation.