The Business Project For D Company EMG

With the development of social economy,health has been paid more and more attention,and accompanied by the opening up and implementation of the two-child policy,more and more women have a fancy for postpartum rehabilitation and maintenance.But due to lack of knowledge,minor public attention,high cost of time or because of shyness,breastfeed and other reasons,the outpatients cannot always receive treatment.In addition,most hospitals are seriously short of corresponding treatment facility and medical personnel have a low degree of understanding of these diseases,meanwhile the high treatment cost combined with domestic hospitals attach great importance to the drug and surgical treatment resulting in patients can't get the prevention and treatment in time,which also potentially increases the later cost of treatment and the risk of disease.D is a supplier of household physical rehabilitation equipment with R & D and manufacturing experience for 17 years,whose levels of product can compete with world-class products.Its household postpartum recovery equipment is one of the solutions to the above disease,and this device has the advantages of being portable,time-saving,getting cured at home without going to hospital,protecting patient's privacy and so on.It can not only make the patient get treated timely with lower cost,but also remove the invisible costs except the hospital treatment.With the help of fast growing economy and two-child policies,it is expected that the project not only can alleviate the contradiction between supply and demand of the market,but also can have a greater social value,at the same time enhance the influence of D company in China and accumulate brand operating experience.This paper describes the planning scheme of D company's household postpartum rehabilitation equipment,using the PEST analytical method to carry on the market macroscopic analysis,the SWOT analysis tool to locate the competitive strategy and the five-force analysis model to analyze the industry competitive situation,these can be concluded that what opportunities and risks componies are facing so as to formulate marketing strategies,use 4P model to draw up detailed plan about product,channel,price and promotion.Then this paper makes predictions for the income,cost,expense and other indicators from the perspective of finances,analyzes the investment income,profit and loss balance,the net present value of the project,the internal rate of return and other indicators,and finally it is concluded that the project is feasible in the financial perspective.Finally,this paper analyzes the sensitivity of the project from the view of risk analysis and puts forward the countermeasures to the existing risks.This paper goes in the form of a business plan,whose research goal is to develop a scientific,objective and reasonable plan in order to provide the necessary reference for the project decision-making.