The Research About Development Strategy Of Haide Corporation Based On Its Core Competence

Nowadays, corporation strategy competition capability has become the most important part of corporation strategy management. So, the theory of corporation development strategy has been taken more and more serious by the enterprise managers, and plays more and more important role in reality. It was based on related theory the development strategy of Haide Corporation was studied and planed in this article.Firstly, the corporation core competence theory, the corporation development strategy theory and corporation value innovation theory were reviewed in this article. In the light of these theories, the strategy of Haide Corporation was discussed.The second, according to the strategy management theory and core competence theory, the outside environment and inside resources of Haide Corporation were systemic researched. The strengths, weaknesses, opportunities and threats were described. Combined with Haide Corporation history, resources accumulation and environment condition, the resource strength and development opportunity of Haide Corporation were drew out in this article.The third, the culture characteristic and technology innovation capability of Haide Corporation was discussed in the paper, and also the corporation value innovation capability was analyzed. Afterwards, Haide Corporation core competence Character and content was induced. Based on Haide Corporation core competence and combined with its condition and environment, the strategy combination of Haide Corporation was proposed in this paper.Since the main business of Haide Corporation had been developed, it had good brand name strength, especially some resources were otiose. Multi-business strategy should be developed by Haide Corporation. But analyses of selected industry should be performed and core competence on that industry should be clear. Blindly pursuing multi-business should be forbidden. The article gave impersonal analysis and description on the multi-business strategy motivation, multi-business strategy support term, and the way of realizing multi-business. The advantage and mistaken area of multi-business strategy of Haide Corporation was also analyzed in the article.This paper also gave analysis and research on the strategy of the main business --general-contract construction of Haide Corporation. Value innovation strategy should be taken by Haide Corporation, to promote customer perceive value, and reduce company cost, establish long -term competition advantage. How to implement value innovation and cost control during proceeding value innovation strategy was discussed in the article.This strategy combination was made for reference to Haide Corporation. The aim is to promote its' core competences, to overcome worse and worse competition environment, so as to realize long term, continuously, steadily development. The author did his best on the research let the commended strategy meet the fact, easy to deal with, and give best reference for Haide Corporation.