Financial Strategy Analysis Of J&R Optimum Energy Company From The Perspective Of Value Chain

In recent years,in order to achieve the goal of environmentally sustainable development,the state has vigorously promoted the development of new energy vehicles.China's power lithium battery industry has entered the key stage of industrialization and promotion.While the power battery industry is booming,it is also facing high-end capacity shortages and low-end overcapacity.The new energy growth momentum is facing a transition from a purchase restriction and subsidy policy to a market-driven transformation.In this context,a scientific and feasible financial strategy can help companies reduce financial risks and improve their risk response capabilities,thus enabling enterprises to achieve long-term sustainable development,and is also conducive to the healthy development of the new energy power battery industry.In the analysis of the financial strategy of the value chain,the fund management and information exchange on the value chain are optimized,and the internal and external value chains are synergistic.On the basis of this,to ensure the accuracy of financial strategic positioning and rational allocation of resources.Most of the traditional financial strategy research starts from the internal management of a single enterprise,analyzes the impact of the external environment on the financial strategy,and the research on the financial relationship and financial strategy of the enterprise group is slightly insufficient.Therefore,analyzing the financial strategy from the perspective of the value chain can evaluate the financial strategy more deeply and comprehensively,and the enterprise develops a financial strategy to provide a more open perspective.Through the combination of value chain and financial strategy research,this paper further improves the financial strategy research system through comprehensive discussion of internal value chain and open external value chain.Enterprises can rationally allocate financial resources to provide a basis for promoting the healthy,rapid and sustainable development of the new energy automobile industry.This article is divided into six parts.The first part of the introduction mainly includes the research background and significance,the status quo literature research.The second part is an overview of relevant theories.First,the related concepts of financial strategy are described,including the content,types and influencing factors of financial strategy,the theory of financial strategy evaluation methods and the financial strategy content from the perspective of value chain.The third part of the background analysis of the business case,first introduces the company profile of the company,analyzes its financial strategy environment;then analyzes the implementation of the current financial strategy of the company,and finally explains the main financial problems it faces.The fourth part evaluates the financial strategy based on the value chain.First,analyze the value chain link,and then comprehensively evaluate its financial strategy from the perspective of internal value chain and external value chain,and summarize the shortcomings of financial strategy.The fifth part puts forward relevant suggestions.The sixth part is the conclusion of the study,mainly to make a brief summary of this article.This paper draws the following conclusions:(1)The company's internal investment strategy is closely centered on core competitiveness,but the implementation of its investment strategy is slow,losing the opportunity to seize the market.(2)The firm's external investment strategy is conducive to the integration of value chain resources and to a certain extent improves profitability.(3)The financing strategy is too radical,which does not match its high value chain product dependence strategy,resulting in high financial risk.Based on the above viewpoints,the following suggestions are put forward:(1)Increase investment in ternary lithium batteries.(2)Adopt more robust financing methods.