Study On Cross-Culture Management Of Germany EB Dalian Company

This paper focuses on the cross-cultural management of transnational enterprises in China.There are varying degrees of cultural differences between home country companies and Chinese companies in the internal of transnational enterprises in China.When such cultural differences collide fiercely and can't be merged,conflicts are inevitable.Be aware of cultural differences,understanding cultural differences and implementing effective cross-cultural management can effectively reduce or avoid cultural conflicts and improve the comprehensive management efficiency and competitiveness of transnational enterprises in China.Taking EB Dalian as an example,in order to solve the management problems caused by the company's increasingly serious cross-cultural conflicts,the author describes the current situation of the company's lack of a dedicated cross-cultural management department and a company management model led by Germany.Then through the real cases study found that the company's production and management activities in many aspects of the cultural differences between China and Germany,and the joint venture between the two sides of the cultural conflict.These conflicts are manifested in four areas.The first is a conflict of business philosophy,the second is a conflict of management systems,the third is a conflict of human resource shortage,and the last is a general lack of trust between Chinese and German employees.Based on the previous theories of cross-cultural management and cross-cultural conflict management,the author makes an in-depth study of the problems arising from the cross-cultural management of EB Dalian Company,and summarizes the root causes of the cross-cultural conflict.Then,according to the actual situation of enterprise development,targeted solutions are given,namely,through the recognition and understanding of the importance of cross-cultural management,the formulation of an enterprise's cross-cultural development policy,localization and integration strategies,the optimization of processes,empathy communication,and the implementation of cross-cultural project management.In order to reduce or eliminate the problems of business inefficiency and less competitive advantage caused by cross-cultural mismanagement.Finally,in order to ensure the effective implementation of various programs,it is suggested that EB Dalian Company should first strengthen the attention of senior management to cross-cultural management and provide special funds for cross-cultural management work to carry out related activities.Secondly,they should strengthen the propaganda work of cross-culture management of enterprises.Once again,they need to strengthen understanding and communication internally and carry out cross-cultural management training programs in a timely manner.Finally,a monitoring and feedback mechanism should be established to test the effectiveness of cross-cultural management.